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    The Role of the Balanced Scorecard as a Differentiating Factor for Education Marketing

    The objective of this study is to elaborate a proposal for the implementation of the Balanced Scorecard (BSC), as a differentiating factor for sustainable marketing, in Small and Medium Enterprise (SME) contex...

    Ana Catarina Azevedo, Patrícia Quesado… in Advances in Tourism, Technology and Systems (2023)