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Chapter
The Educational Technology: A Technology for Education and an Education with Technology
Educational Technology is the process of integrating technology into education in a positive manner that promotes a more diverse learning environment and a way for students to learn how to use technology as we...
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Chapter
Innovative and Sustainable Consumer Intention Towards Smart Garden Gadgets—An Integrated TAM and SUS Model
The Internet of Things (IoT) is a system of interconnected devices that communicate with each other via the internet, enabling them to share data and perform actions. IoT has revolutionized the way we interact...
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A Study on Purchase Intention and Behaviour of Consumers Towards Organic Food
Organic food is becoming a hand old name, especially in urban India and metro cities. As people are becoming health conscious, the need and demand for organic food are increasing. The study is a humble effort ...
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Exploring the Relationship Between Consumption Expenditure and Comorbidity Status—A Case of Wayanad District of Kerala
Lifestyle diseases are in a rising trend which is caused by many factors. Consumption patterns of people have changed over a period of time, people have begun unhealthy eating habits leading to non-communicabl...
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Chapter
Content Marketing Strategy for the Social Media Positioning of the Company AD y L Consulting—Peru
The main objective is to propose a content marketing strategy for the SMO positioning of the aforementioned company. The following investigation was applied, since a content marketing strategy was found for th...
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Chapter
Intra-Industry Trade Trends in India’s Manufacturing Sector: A Quantitative Analysis
Intra-industry trade (IIT) as a concept grew in significance in the 1970s, with the introduction of the Grubel-Lloyd Index (GLI) and Paul Krugman’s new trade theory (Krugman in Am Econ Rev 70:950–959, [22]). IIT ...
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Chapter
A Systematic Literature Review on Mercantilism
To dive into the existing corpus on the history of mercantilism, a systematic literature review seemed the most appropriate method. To attain a microscopic understanding, this paper attempts to delineate merca...
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Chapter
Exploring the Landscape of Metaverse: A Comprehensive Analysis of Existing Research and Future Research Directions
The Metaverse is a concept that has gained significant attention in recent years as a virtual world where users can engage in immersive experiences and interact with each other in a variety of ways. This syste...
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Chapter
Exploring Ecologically Conscious Consumer Behaviour (ECCB) Scale from the Outlook of Household Consumers
ECCB scale was exclusively designed by the eminent researchers to measure ecologically conscious consumer behaviours of household consumers in the light of eco-friendly concern. This study is empirically desig...
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Chapter
Unlocking Solution for Urban Transportation Woes: Addressing the Challenges of Modern City Living
This research paper aims to explore the challenges faced by modern cities in terms of urban transportation and propose potential solutions to address these issues. The paper identifies key problems such as tra...
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Chapter
Emotional Appeal in Television Advertising and Its Impact on Buying Behaviour
Advertising is a part of the business and economy of every country. Emotional Advertising is a common factor in television advertisements. Many companies and brands tend to use a rational and emotional appeal ...
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Chapter
Analysis of the Efficiency, Effectiveness and Productivity of Peruvian Motorcycle Cab Drivers in Times of Covid-19 Pandemic
The objective of this study is to analyze the effect of COVID-19 on the efficiency, effectiveness, and productivity of motorcycle taxi drivers in the Paramonga-Lima district. The study applied a face-to-face s...
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Chapter
Breaking the Glass Ceiling: Navigating the Position and Challenges Faced by Women in the IT Industry
Any development if it has to be effective and sustainable for a long term it must consider the needs of all the people including of the ones who do not typically have a voice in decision making, be it at any l...
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Chapter
Bibliometric Analysis of Research in the Field of Mercantilism
Mercantilism is a pre-classical fragment of economic history. For an understanding on the research trends and to have a taste of the domain, this thesis aims to conduct a bibliometric analysis of published doc...
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Chapter and Conference Paper
Application of Artificial Intelligence in Human Resource Activities for Advanced Governance and Welfare
Artificial Intelligence (AI) technology is becoming one of the master instruments in the new world for many companies worldwide. The future of learning and the process of development have been bundled with inn...
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Chapter
Redesigning and Reinvention of Retail Industry Through Artificial Intelligence (AI)
In the recent competitive world, the retail business has to provide state-of-art quality services to their customers like ever before. The large volume of data is more efficiently used to promote their busines...
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Chapter
Dynamics of Inclusive and Lifelong Learning Prospects Through Massive Open Online Courses (MOOC): A Descriptive Study
The MOOC online learning have dramatically altered the world of learning and its pedagogical system. Every MOOC course provider has their own technical infrastructure and business model through which they do s...
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Chapter
The Impact of Digital Learning Management System on Students of Higher Education Institutions During Covid-19 Pandemic
The power of the internet and electronic devices allowed the learners to adopt the insights of concepts at any time. The place denotes that the learning is not limited to one single place like within the walls...