26 Result(s)
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Chapter and Conference Paper
Correction to: Students Intention Towards Digital Entrepreneurship – Industry 5.0
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Chapter
The Educational Technology: A Technology for Education and an Education with Technology
Educational Technology is the process of integrating technology into education in a positive manner that promotes a more diverse learning environment and a way for students to learn how to use technology as we...
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Chapter
A Study on the Impact of Green Branding on Consumer Buying Behaviour with Respect to the Purchase of Apparel
Consumer behavior towards apparel is a complex and varied phenomenon, and the introduction of “green” apparel further complicates the decision-making process. Therefore, it is crucial to study the behavior of ...
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Innovative and Sustainable Consumer Intention Towards Smart Garden Gadgets—An Integrated TAM and SUS Model
The Internet of Things (IoT) is a system of interconnected devices that communicate with each other via the internet, enabling them to share data and perform actions. IoT has revolutionized the way we interact...
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A Study on Purchase Intention and Behaviour of Consumers Towards Organic Food
Organic food is becoming a hand old name, especially in urban India and metro cities. As people are becoming health conscious, the need and demand for organic food are increasing. The study is a humble effort ...
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Exploring the Relationship Between Consumption Expenditure and Comorbidity Status—A Case of Wayanad District of Kerala
Lifestyle diseases are in a rising trend which is caused by many factors. Consumption patterns of people have changed over a period of time, people have begun unhealthy eating habits leading to non-communicabl...
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Content Marketing Strategy for the Social Media Positioning of the Company AD y L Consulting—Peru
The main objective is to propose a content marketing strategy for the SMO positioning of the aforementioned company. The following investigation was applied, since a content marketing strategy was found for th...
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User Behavior and Emotional Responses in Social Media Avatar: Exploring Empathy, Attitudes, and Social Norms
In the realm of digital communication’s evolution, the present study enquires into the intricate web of user behavior and emotional responses through social media avatars. With a focal point on empathy, attitu...
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Intra-Industry Trade Trends in India’s Manufacturing Sector: A Quantitative Analysis
Intra-industry trade (IIT) as a concept grew in significance in the 1970s, with the introduction of the Grubel-Lloyd Index (GLI) and Paul Krugman’s new trade theory (Krugman in Am Econ Rev 70:950–959, [22]). IIT ...
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A Systematic Literature Review on Mercantilism
To dive into the existing corpus on the history of mercantilism, a systematic literature review seemed the most appropriate method. To attain a microscopic understanding, this paper attempts to delineate merca...
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Chapter
Exploring the Landscape of Metaverse: A Comprehensive Analysis of Existing Research and Future Research Directions
The Metaverse is a concept that has gained significant attention in recent years as a virtual world where users can engage in immersive experiences and interact with each other in a variety of ways. This syste...
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Determining Factors in the Access to Financing of Peruvian Microenterprises in the Period of Economic Recovery
Despite their importance for the expansion of the economy, many microenterprises have difficulty obtaining bank loans. Therefore, it is crucial to investigate the many factors that influence the availability o...
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Unlocking Solution for Urban Transportation Woes: Addressing the Challenges of Modern City Living
This research paper aims to explore the challenges faced by modern cities in terms of urban transportation and propose potential solutions to address these issues. The paper identifies key problems such as tra...
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Chapter
Emotional Appeal in Television Advertising and Its Impact on Buying Behaviour
Advertising is a part of the business and economy of every country. Emotional Advertising is a common factor in television advertisements. Many companies and brands tend to use a rational and emotional appeal ...
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Chapter
Analysis of the Efficiency, Effectiveness and Productivity of Peruvian Motorcycle Cab Drivers in Times of Covid-19 Pandemic
The objective of this study is to analyze the effect of COVID-19 on the efficiency, effectiveness, and productivity of motorcycle taxi drivers in the Paramonga-Lima district. The study applied a face-to-face s...
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Breaking the Glass Ceiling: Navigating the Position and Challenges Faced by Women in the IT Industry
Any development if it has to be effective and sustainable for a long term it must consider the needs of all the people including of the ones who do not typically have a voice in decision making, be it at any l...
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The Relevance of Green Technology and New-Energy Vehicle Sales Towards Sustainable Economic Development
In recent years, with the continuous improvement of environmental protection awareness, the green economy and low-carbon economy have become the focus of people's attention as representatives of green industri...
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Chapter
Consumption Patterns Among Employees of IT and ITES Sectors
Modern society strongly emphasizes consumerism as a central trait of materialism, with individual status often gauged by possessions. The IT profession, sought after by educated youth, offers enticing prospect...
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Chapter and Conference Paper
Students Intention Towards Digital Entrepreneurship – Industry 5.0
Abstract Entrepreneurship provides economic growth for the nation in various ways. Entrepreneurs are contributing new ideas to the world and presently with help of digitalization introducing some innovation an...
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Chapter
Bibliometric Analysis of Research in the Field of Mercantilism
Mercantilism is a pre-classical fragment of economic history. For an understanding on the research trends and to have a taste of the domain, this thesis aims to conduct a bibliometric analysis of published doc...
