42 Result(s)
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Chapter and Conference Paper
Minimalism in Agribusiness: Efficient Supply Chains and Sustainable Practices
Minimalism in agribusiness represents a paradigm shift in the way we approach farming and food production. Its emergence can be traced back to a growing global awareness of the ecological and social challenges...
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Chapter
The Educational Technology: A Technology for Education and an Education with Technology
Educational Technology is the process of integrating technology into education in a positive manner that promotes a more diverse learning environment and a way for students to learn how to use technology as we...
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Chapter
A Study on the Impact of Green Branding on Consumer Buying Behaviour with Respect to the Purchase of Apparel
Consumer behavior towards apparel is a complex and varied phenomenon, and the introduction of “green” apparel further complicates the decision-making process. Therefore, it is crucial to study the behavior of ...
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Chapter and Conference Paper
The Impact of External Debt on the Indian Economy - An Analytical Study
External debt provides the necessary capital to the government for its economic activities. If the borrowed funds are not utilised properly for asset building activities it would definitely increase the burden...
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Chapter and Conference Paper
AI-Assisted Personal Finance for Minimalists: Streamlining Budgeting and Saving
In an era characterized by complexity and information overload, minimalism has emerged as a lifestyle choice embraced by individuals seeking simplicity and intentionality in various aspects of their lives. Thi...
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Innovative and Sustainable Consumer Intention Towards Smart Garden Gadgets—An Integrated TAM and SUS Model
The Internet of Things (IoT) is a system of interconnected devices that communicate with each other via the internet, enabling them to share data and perform actions. IoT has revolutionized the way we interact...
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Chapter
A Study on Purchase Intention and Behaviour of Consumers Towards Organic Food
Organic food is becoming a hand old name, especially in urban India and metro cities. As people are becoming health conscious, the need and demand for organic food are increasing. The study is a humble effort ...
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Chapter
Exploring the Relationship Between Consumption Expenditure and Comorbidity Status—A Case of Wayanad District of Kerala
Lifestyle diseases are in a rising trend which is caused by many factors. Consumption patterns of people have changed over a period of time, people have begun unhealthy eating habits leading to non-communicabl...
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Chapter
Content Marketing Strategy for the Social Media Positioning of the Company AD y L Consulting—Peru
The main objective is to propose a content marketing strategy for the SMO positioning of the aforementioned company. The following investigation was applied, since a content marketing strategy was found for th...
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Chapter
User Behavior and Emotional Responses in Social Media Avatar: Exploring Empathy, Attitudes, and Social Norms
In the realm of digital communication’s evolution, the present study enquires into the intricate web of user behavior and emotional responses through social media avatars. With a focal point on empathy, attitu...
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Chapter
Intra-Industry Trade Trends in India’s Manufacturing Sector: A Quantitative Analysis
Intra-industry trade (IIT) as a concept grew in significance in the 1970s, with the introduction of the Grubel-Lloyd Index (GLI) and Paul Krugman’s new trade theory (Krugman in Am Econ Rev 70:950–959, [22]). IIT ...
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Chapter
A Systematic Literature Review on Mercantilism
To dive into the existing corpus on the history of mercantilism, a systematic literature review seemed the most appropriate method. To attain a microscopic understanding, this paper attempts to delineate merca...
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Chapter
Exploring the Landscape of Metaverse: A Comprehensive Analysis of Existing Research and Future Research Directions
The Metaverse is a concept that has gained significant attention in recent years as a virtual world where users can engage in immersive experiences and interact with each other in a variety of ways. This syste...
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Chapter
Exploring Ecologically Conscious Consumer Behaviour (ECCB) Scale from the Outlook of Household Consumers
ECCB scale was exclusively designed by the eminent researchers to measure ecologically conscious consumer behaviours of household consumers in the light of eco-friendly concern. This study is empirically desig...
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Chapter and Conference Paper
Bridging Minds and Markets: Neuroeconomics Unveiling Emotional Influences on Decision-Making
This paper presents neuroeconomics, a newly emerging transdisciplinary discipline. Emotional influences on decision-making have not yet been thoroughly included into economic theory. The field of “neuroeconomi...
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Chapter
Determining Factors in the Access to Financing of Peruvian Microenterprises in the Period of Economic Recovery
Despite their importance for the expansion of the economy, many microenterprises have difficulty obtaining bank loans. Therefore, it is crucial to investigate the many factors that influence the availability o...
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Chapter
Unlocking Solution for Urban Transportation Woes: Addressing the Challenges of Modern City Living
This research paper aims to explore the challenges faced by modern cities in terms of urban transportation and propose potential solutions to address these issues. The paper identifies key problems such as tra...
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Chapter
Emotional Appeal in Television Advertising and Its Impact on Buying Behaviour
Advertising is a part of the business and economy of every country. Emotional Advertising is a common factor in television advertisements. Many companies and brands tend to use a rational and emotional appeal ...
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Chapter
Analysis of the Efficiency, Effectiveness and Productivity of Peruvian Motorcycle Cab Drivers in Times of Covid-19 Pandemic
The objective of this study is to analyze the effect of COVID-19 on the efficiency, effectiveness, and productivity of motorcycle taxi drivers in the Paramonga-Lima district. The study applied a face-to-face s...
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Chapter
Breaking the Glass Ceiling: Navigating the Position and Challenges Faced by Women in the IT Industry
Any development if it has to be effective and sustainable for a long term it must consider the needs of all the people including of the ones who do not typically have a voice in decision making, be it at any l...
