91 Result(s)
within
Chapter
**e **an
Business and Management
Behavioral Sciences
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Finding the Sweet Spot: Can Social Marketing Encourage Cane Farmers to Change Practices for Water Quality Outcomes in the Great Barrier Reef Catchment?
The Great Barrier Reef is under increasing pressure from the cumulative effects of climate change, land-based runoff, coastal land-use change and direct use impacts. Many water quality behaviour change program...
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It Takes a Village: Co-creation and Co-design for Social Media Health Promotion
Health promotion campaigns using Social Media have emerged as a potential way to change behaviour in a large, diverse group of people. However, successfully connecting with and engaging the target audience is ...
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Behavioural Change Regarding the Declaration of Intent to Donate Organs: The Case of Share Your Value Project
This study aimed to apply the stages-of-change model to develop effective interventions to increase the declarations of intent towards organ donation in Japan. The ‘Share Your Value Project’ established at the...
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Technology Acceptance, Social Marketing and the Design of a Mobile Health App to Support Active Ageing Amongst Senior Citizens in the Asia-Pacific Region
This chapter presents the findings from a usability study on health apps on older members of the population in the Asia-Pacific region. Life expectancy continues to increase around the world, and this has long...
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MAKE IT COUNT 2018: Industry Case Study
This chapter is presented in five sections. In the first section, we present a summary of the background and analysis of the organ donation context, highlighting international issues and current challenges in ...
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Marketing Social Change: Fixing Bush Internet in Rural, Regional, and Remote Australia
Cattle producers in Australia have turned to social media to highlight deficits in internet access in rural, regional, and remote Australia. This chapter provides a case study about how a group of Australian c...
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Winds of Change: Engaging with Conflicting Perspectives in Renewable Energy
This study examines public attitudes towards climate change and policies to limit greenhouse gases such as through the expansion of renewable energy sources. The study includes a critical examination of the ap...
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Waste not Want not: A Co-Created Food Waste Pilot
Food waste costs the city, and hence rate payers, money and impacts the wider environment through food production, transport, waste collection and landfills generating methane which contributes to a climate ch...
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Male Engagement Through Increased Awareness for Men’s Counselling: A Case Study of Pulih Foundation
Pulih Foundation’s lengthy involvement in assisting victims of gender-based violence supports the need for a gender transformation approach to help reduce violence against women and children. This approach use...
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Declare or Dispose: Kee** Biosecurity Threats Out of New Zealand Using Behaviour Change
The purpose of this chapter is to highlight the case study of how the Ministry for Primary Industries’ (MPI) Border Compliance Social Marketing Programme follows a benchmarking criterion to deliver behaviour c...
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Mental Health, Alcohol and Other Drugs: After Hours Crisis Marketing Initiative, a Unique and Local Social Marketing Campaign Within a Regional and Rural Australian Setting
Addressing and combatting suicide, mental health, drug and alcohol issues are complex challenges. Seeking help at a time of crisis is associated with improved long-term health outcomes and improved quality of ...
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Effectiveness of Public Advertisements to Influence Perceptions Towards Public Transport Among Young Adults in Singapore
Singapore, with a strong motive to go green, is focused on ways to improve social perceptions towards the use of public transport (PT) in order to become a “car light” community. Thus, the Land Transport Autho...
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Relevance of Social Marketing in the Global South’s Family Planning Programmes: A Case of Zambia
This chapter illustrates the challenges of health-related behaviour change programmes in countries where there are strong cultural influences on behaviours coupled with a strong religious influence; either or ...
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The Modern Corporation’s Final Chapter
The final section concludes by drawing together the various ideas about corporate governance and incentives that have been identified earlier in the book, and shows how these ideas are consistent with proposal...
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Introduction
This chapter commences with a global overview of HIV/AIDS, and then shows the impact of this pandemic on each country—Fiji, Guyana, Vanuatu, and Antigua and Barbuda—in this multi-country study. The chapter the...
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Methodology
The study focused on the relationship between high school students’ HIV/AIDS knowledge and their stigma-related attitudes/perceptions of the PLHIV; to identify their stigma-related attitudes toward PLHIV and H...
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HIV/AIDS Stigma
Overall, about two-thirds of Fiji and Vanuatu high school students and about three-quarters of Guyana and Antigua and Barbuda students showed HIV/AIDS stigma-appropriate attitudes. Fiji and Antigua and Barbuda...
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Discussion and Implications
This multi-country study was conducted over the last four years among high school students in Fiji, Vanuatu, Guyana, and Antigua and Barbuda to compare differences and relationships in students’ HIV/AIDS knowl...
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Agency Costs, Coordination Problems, and the Remuneration Committee’s Dilemma
This chapter provides a context for the rest of the book, explaining what is meant by the problem of executive pay, how agency theory has contributed to the problem rather than solved it, and how the critique ...
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What a Public Corporation Really Is
This chapter addresses one of the assumptions of standard agency theory—that the corporation is a legal fiction. It sets out a series of arguments as to why this assumption is incorrect, explains why public co...
