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  1. Article

    The Role of Corporate Reputation in Determining Investor Satisfaction and Loyalty

    Prior research suggests that corporate reputation is a determinant of initial investment decisions, possibly leading to detrimental stock choices. Its effect on established investor relationships, namely inves...

    Sabrina Helm in Corporate Reputation Review (2007)

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    Designing a Formative Measure for Corporate Reputation

    The construct of reputation has attracted much attention among researchers and practitioners alike. The growing body of literature in this area has led to a wide variety of measurement approaches, albeit most ...

    Sabrina Helm in Corporate Reputation Review (2005)

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    Determinanten der Weiterempfehlung: Kundenzufriedenheit oder Kundenbindung?

    Die Marketingwissenschaft wird der hohen praktischen Bedeutung von Weiterempfehlungen bislang nicht gerecht. Viele Ausführungen zu diesem Thema basieren auf bloßen Plausibilitätsannahmen. Zumeist wird unterste...

    Andreas Eggert, Sabrina Helm in der markt (2000)