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    Article

    A Longitudinal Assessment of Corrective Advertising Mandated in United States v. Philip Morris USA, Inc.

    Due to the ethical breaches of tobacco companies over a 50-year period, a U.S. Court ruled in United States v. Philip Morris USA, Inc. that major U.S. tobacco companies had misled consumers and the government abo...

    Christopher Berry, Scot Burton, Jeremy Kees, J. Craig Andrews in Journal of Business Ethics (2021)

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    Marketers’ use of alternative front-of-package nutrition symbols: An examination of effects on product evaluations

    How front-of-package (FOP) nutrition icon systems affect product evaluations for more and less healthful objective nutrition profiles is a critical question facing food marketers, consumers, and the public hea...

    Christopher L. Newman, Scot Burton… in Journal of the Academy of Marketing Science (2018)