Search
Search Results
-
Creating a Unique Style, Affordable Luxury, and the Magnetic Sense
In this chapter, we unveil the magnetic sense and its influence on luxury purchases, illustrated by the Christian Louboutin, Tiffany, and L’Oréal...
-
Computational Modeling of Ephaptic coupling in Myelinated and Unmyelinated Axon Bundles Using the EMI Framework
This report examines the Extracellular-Membrane-Intracellular (EMI) framework for modeling action potentials along 3D axons. We investigate the...
-
The Impact of Mechano-Electric Feedback on Drug- and Stretch- Induced Arrhythmia Using a Computational Model of Cardiac Electromechanics
Mechano-electric feedback (MEF) is thought to be an important factor in the increased arrhythmic risk observed clinically in heart failure and...
-
Conservation of Ligand Binding Between Voltage-Gated Sodium and T-Type Calcium Channels
In vertebrates, two types of ion channels are responsible for amplifying electrical signals and facilitating neurotransmission: voltage-gated sodium...
-
The Presynaptic α2δ Protein Family and Their Therapeutic Potential
α2δ proteins are well-established modulators of membrane expression and biophysical properties of voltage-gated calcium channels. Moreover, they are...
-
Immune Cell Ion Channels as Therapeutic Targets
The immune systemImmune systems and its components represent the body’s defensive apparatus against microbes, toxins, trauma, and neoplasms....
-
Cystic Fibrosis Transmembrane Conductance Regulator (CFTR)-Targeted Therapeutics for Cystic Fibrosis
Treatment of the common life-limiting genetic disease cystic fibrosis (CF) has been transformed by small molecule therapeutics that target the root...
-
Ion Channel Tools and Therapeutics from Venoms and Toxins
For almost as long as the ion channels in our brains have powered conscious thought, we have been fascinated by venoms and toxins. Initially thought...
-
Brain Energy System Against Neuronal Diseases
Have you ever heard of the disease of Epilepsy? The patients sometimes have seizures with convulsions and usually possible management of symptoms by...
-
Energy Demand of the Human Fetal Brain
The baby’s brain consumes most of the produced energy. Even at 1 year of age, an infant’s brain uses 53% of the energy in the body. Therefore, I will...
-
Supply of Energy Substrate to the Brain
In this book, I have tried to discriminate the contents that most scientists agree with from those parts of the scientist’s share. In this chapter, I...
-
Spotting the Right Positioning, Luxury Gifting, and the Sense of Colors
In this chapter, with the Porsche and Nespresso cases, we spot the true competitors and best place to be in the luxury market using the Positioning...
-
Understanding Luxury Shoppers, UHNWIs, and the Science of Mind Reading
In this chapter, we discover, through the iPhone and Jaeger-LeCoultre cases, how reading the minds of luxury shoppers is key, and how hormones,...
-
Processing and Analyzing of Pupillometry Data
Pupillometry is frequently used to examine cognitive aspects. While the experimental issues should be addressed during the measuring itself, there...
-
The Behavioral Tagging Hypothesis: A Mechanistic Approach for the Storage of Lasting Memories
Memories are experience-dependent internal representations of the world that can last from short periods of time to a whole life. The formation of...
-
Linking the Superior Colliculus to Pupil Modulation
Pupil size is becoming a popular index in basic and clinical investigation because it is modulated by various sensory, cognitive, and affective...
-
Pupillometry, Attention Control, and Working Memory
Historically, pupillometry has been leveraged as a tool to understand both working memory and attention control, two intricately related cognitive...
-
Pupillometry in Developmental Psychology
Pupillometry holds tremendous potential for developmental psychology. The empirical evidence overwhelmingly suggests that psychologically mediated...
-
Astrocytes: The Rising Stars that Regulate Synaptic Plasticity and Long-Term Memory Formation
For decades, our understanding of the mechanisms underlying long-term synaptic plasticity and memory is largely limited to the roles played by...
-
Molecular Mechanisms Underlying Synaptic Tagging and Consolidation
After a synapse undergoes long-term potentiation (LTP), it acquires a newly remodeled molecular and structural organization. This reorganization over...