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Chapter
Analysis of the Efficiency, Effectiveness and Productivity of Peruvian Motorcycle Cab Drivers in Times of Covid-19 Pandemic
The objective of this study is to analyze the effect of COVID-19 on the efficiency, effectiveness, and productivity of motorcycle taxi drivers in the Paramonga-Lima district. The study applied a face-to-face s...
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Chapter
Breaking the Glass Ceiling: Navigating the Position and Challenges Faced by Women in the IT Industry
Any development if it has to be effective and sustainable for a long term it must consider the needs of all the people including of the ones who do not typically have a voice in decision making, be it at any l...
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Chapter
The Relevance of Green Technology and New-Energy Vehicle Sales Towards Sustainable Economic Development
In recent years, with the continuous improvement of environmental protection awareness, the green economy and low-carbon economy have become the focus of people's attention as representatives of green industri...
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Chapter
Consumption Patterns Among Employees of IT and ITES Sectors
Modern society strongly emphasizes consumerism as a central trait of materialism, with individual status often gauged by possessions. The IT profession, sought after by educated youth, offers enticing prospect...
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Chapter and Conference Paper
Students Intention Towards Digital Entrepreneurship – Industry 5.0
Abstract Entrepreneurship provides economic growth for the nation in various ways. Entrepreneurs are contributing new ideas to the world and presently with help of digitalization introducing some innovation an...
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Chapter
Bibliometric Analysis of Research in the Field of Mercantilism
Mercantilism is a pre-classical fragment of economic history. For an understanding on the research trends and to have a taste of the domain, this thesis aims to conduct a bibliometric analysis of published doc...
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Chapter
Study on Delinquency Levels and Portfolio Quality of the Microenterprise Bank—Peru
Credit risk is a challenge facing the banking sector. The problem of asymmetric information causes credit markets to function inefficiently. In the short term, delinquency problems cause liquidity problems, an...
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Chapter and Conference Paper
The “Metaverse Mania” in Healthcare Education: Students’ Technology Acceptance
The Covid 19 pandemic broke down the barriers between classroom teaching and online teaching, enabling people to study at any time and from any location. The next evaluation in online is VR and AR which is mor...
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Chapter and Conference Paper
A Study to Assess the Effectiveness of Advertisements Specifically Focusing on Soft Drinks in the City of Bengaluru
The objective of this research paper is to assess the effectiveness of advertisements that specifically target soft drinks in the urban context of Bengaluru. The study aims to examine the impact of these adver...
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Chapter and Conference Paper
Minimalist Farm-To-Table Practices: Connecting Consumers with Local Agriculture
The farm-to-table concept, especially when infused with minimalist principles, has sparked a culinary revolution. This study explores the farm-to-table concept, especially when enriched with minimalist princip...
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Chapter and Conference Paper
User’s Continuance Intention Towards Digital Payments: An Integrated Tripod Model DOI, TAM, TCT
Technology advancement have revolutionalised the financial service sector. Digital payment have motivating paperless, faceless and cash less transactions strengthening the country’s economic growth. Access to ...
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Chapter and Conference Paper
Application of Artificial Intelligence in Human Resource Activities for Advanced Governance and Welfare
Artificial Intelligence (AI) technology is becoming one of the master instruments in the new world for many companies worldwide. The future of learning and the process of development have been bundled with inn...
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Chapter and Conference Paper
Purchase Intention Based on the Brand Value of Pharmacies in a Locality of the Peruvian Highlands
The aim of this research was to identify the relationship between brand value and purchase intention in pharmacies in the city of Huaraz, 2021. The type of study that was applied was observational, with a corr...
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Chapter and Conference Paper
Industry 5.0: A Panacea in the Phase of Covid-19 Pandemic Concerning Health, Education, and Banking Sector
The fifth industrial revolution focuses on sustainability with the aid of recent technologies and advanced digital information
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Chapter and Conference Paper
Application of Innovative Technology in Textile Retail for Enhanced Customer Service and Business Development
The changing consumer expectations requires an innovative and advanced technological model in the textile retail. In line with the changing trend towards customers, the customised services are highly appreciat...
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Chapter and Conference Paper
Tax Culture and Compliance with Tax Obligations of Peruvian Rural Microentrepreneurs
Since the most developed countries have a greater tax culture for the same reason that they are more responsible with respect to compliance, it is essential to internalize a tax culture that emphasizes the imp...
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Chapter and Conference Paper
A Study on Cosmetics and Women Consumers: Government Protective Measures and Exploitative Practices
Women have been using cosmetics for ages. Women for ages want to look good, beautiful, and presentable. Today cosmetics products have become a part and parcel of every urban woman. When the woman goes to work,...
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Chapter
Exploring CSFs for Application of Six Sigma Programs: An Empirical Evidence from Small-Scale Industries (SSIs)
The nitty-gritty of this empirical study is to explore an exclusive critical success factors (CSFs) for effective application of Six Sigma programs in small-scale industries (SSIs). This pragmatic study was ex...
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Chapter and Conference Paper
A Study to Assess the Impact of Demographic Factors on Narcissist, Hedonistic, and Sadistic Personality Disorder on Youth Watching Cosmetics Advertisements
Advertisements wield considerable influence as a potent medium, effectively guiding people’s purchasing choices. Their impact extends beyond mere product promotion, extending into the realm of individual perce...
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Chapter and Conference Paper
Estimating Women Entrepreneurial Empowerment of Start-Up Business Through Micro Credit Model in Rural Areas
Micro enterprises have been classified into various categories which includes cultivation of food...