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    Chapter

    Analysis of the Efficiency, Effectiveness and Productivity of Peruvian Motorcycle Cab Drivers in Times of Covid-19 Pandemic

    The objective of this study is to analyze the effect of COVID-19 on the efficiency, effectiveness, and productivity of motorcycle taxi drivers in the Paramonga-Lima district. The study applied a face-to-face s...

    Nelson Cruz-Castillo, Hernan Ramirez-Asis in Artificial Intelligence and Transforming D… (2024)

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    Chapter

    Breaking the Glass Ceiling: Navigating the Position and Challenges Faced by Women in the IT Industry

    Any development if it has to be effective and sustainable for a long term it must consider the needs of all the people including of the ones who do not typically have a voice in decision making, be it at any l...

    K. G. Shantha Kumari, K. P. Jaheer Mukthar in Intelligent Systems, Business, and Innovat… (2024)

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    Chapter

    The Relevance of Green Technology and New-Energy Vehicle Sales Towards Sustainable Economic Development

    In recent years, with the continuous improvement of environmental protection awareness, the green economy and low-carbon economy have become the focus of people's attention as representatives of green industri...

    Zhang Wenke, Doris Padmini Selvaratnam in AI in Business: Opportunities and Limitati… (2024)

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    Chapter

    Consumption Patterns Among Employees of IT and ITES Sectors

    Modern society strongly emphasizes consumerism as a central trait of materialism, with individual status often gauged by possessions. The IT profession, sought after by educated youth, offers enticing prospect...

    Devarajanayaka Kalenahalli Muniyanayaka in AI in Business: Opportunities and Limitati… (2024)

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    Chapter and Conference Paper

    Students Intention Towards Digital Entrepreneurship – Industry 5.0

    Abstract Entrepreneurship provides economic growth for the nation in various ways. Entrepreneurs are contributing new ideas to the world and presently with help of digitalization introducing some innovation an...

    C. Nagadeepa, K. P. Jaheer Mukthar in Global Economic Revolutions: Big Data Gove… (2024)

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    Chapter

    Bibliometric Analysis of Research in the Field of Mercantilism

    Mercantilism is a pre-classical fragment of economic history. For an understanding on the research trends and to have a taste of the domain, this thesis aims to conduct a bibliometric analysis of published doc...

    Hannah Biju, K. P. Jaheer Mukthar in Intelligent Systems, Business, and Innovat… (2024)

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    Chapter

    Study on Delinquency Levels and Portfolio Quality of the Microenterprise Bank—Peru

    Credit risk is a challenge facing the banking sector. The problem of asymmetric information causes credit markets to function inefficiently. In the short term, delinquency problems cause liquidity problems, an...

    Rosario Huerta-Soto, Edwin Hernan Ramirez in AI in Business: Opportunities and Limitati… (2024)

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    Chapter and Conference Paper

    The “Metaverse Mania” in Healthcare Education: Students’ Technology Acceptance

    The Covid 19 pandemic broke down the barriers between classroom teaching and online teaching, enabling people to study at any time and from any location. The next evaluation in online is VR and AR which is mor...

    C. Nagadeepa, K. P. Jaheer Mukthar in Global Economic Revolutions: Big Data Gove… (2024)

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    Chapter and Conference Paper

    A Study to Assess the Effectiveness of Advertisements Specifically Focusing on Soft Drinks in the City of Bengaluru

    The objective of this research paper is to assess the effectiveness of advertisements that specifically target soft drinks in the urban context of Bengaluru. The study aims to examine the impact of these adver...

    Syed Kazim, Naveen Pol, K. P. Jaheer Mukthar in Technology and Business Model Innovation: … (2024)

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    Chapter and Conference Paper

    Minimalist Farm-To-Table Practices: Connecting Consumers with Local Agriculture

    The farm-to-table concept, especially when infused with minimalist principles, has sparked a culinary revolution. This study explores the farm-to-table concept, especially when enriched with minimalist princip...

    Tatiana Gonzales-Yanac, C. Nagadeepa in Technology and Business Model Innovation: … (2024)

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    Chapter and Conference Paper

    User’s Continuance Intention Towards Digital Payments: An Integrated Tripod Model DOI, TAM, TCT

    Technology advancement have revolutionalised the financial service sector. Digital payment have motivating paperless, faceless and cash less transactions strengthening the country’s economic growth. Access to ...

    A. Pushpa, C. Nagadeepa in Digitalisation: Opportunities and Challeng… (2023)

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    Chapter and Conference Paper

    Application of Artificial Intelligence in Human Resource Activities for Advanced Governance and Welfare

    Artificial Intelligence (AI) technology is becoming one of the master instruments in the new world for many companies worldwide. The future of learning and the process of development have been bundled with inn...

    K. Sivasubramanian, K. P. Jaheer Mukthar in Proceedings of Third International Confere… (2023)

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    Chapter and Conference Paper

    Purchase Intention Based on the Brand Value of Pharmacies in a Locality of the Peruvian Highlands

    The aim of this research was to identify the relationship between brand value and purchase intention in pharmacies in the city of Huaraz, 2021. The type of study that was applied was observational, with a corr...

    Rosario Huerta-Soto, Hernan Ramirez-Asis in Digitalisation: Opportunities and Challeng… (2023)

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    Chapter and Conference Paper

    Industry 5.0: A Panacea in the Phase of Covid-19 Pandemic Concerning Health, Education, and Banking Sector

    The fifth industrial revolution focuses on sustainability with the aid of recent technologies and advanced digital information

    R. Leelavathi, Philip Bi** in Explore Business, Technology Opportunities… (2023)

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    Chapter and Conference Paper

    Application of Innovative Technology in Textile Retail for Enhanced Customer Service and Business Development

    The changing consumer expectations requires an innovative and advanced technological model in the textile retail. In line with the changing trend towards customers, the customised services are highly appreciat...

    K. P. Jaheer Mukthar, Hernan Ramirez Asis in Explore Business, Technology Opportunities… (2023)

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    Chapter and Conference Paper

    Tax Culture and Compliance with Tax Obligations of Peruvian Rural Microentrepreneurs

    Since the most developed countries have a greater tax culture for the same reason that they are more responsible with respect to compliance, it is essential to internalize a tax culture that emphasizes the imp...

    Edwin Ramirez-Asis, María García-Figueroa in Digitalisation: Opportunities and Challeng… (2023)

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    Chapter and Conference Paper

    A Study on Cosmetics and Women Consumers: Government Protective Measures and Exploitative Practices

    Women have been using cosmetics for ages. Women for ages want to look good, beautiful, and presentable. Today cosmetics products have become a part and parcel of every urban woman. When the woman goes to work,...

    Syed Kazim, K. P. Jaheer Mukthar in Digitalisation: Opportunities and Challeng… (2023)

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    Chapter

    Exploring CSFs for Application of Six Sigma Programs: An Empirical Evidence from Small-Scale Industries (SSIs)

    The nitty-gritty of this empirical study is to explore an exclusive critical success factors (CSFs) for effective application of Six Sigma programs in small-scale industries (SSIs). This pragmatic study was ex...

    T. K. Murugesan, K. P. Jaheer Mukthar in Islamic Sustainable Finance, Law and Innov… (2023)

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    Chapter and Conference Paper

    A Study to Assess the Impact of Demographic Factors on Narcissist, Hedonistic, and Sadistic Personality Disorder on Youth Watching Cosmetics Advertisements

    Advertisements wield considerable influence as a potent medium, effectively guiding people’s purchasing choices. Their impact extends beyond mere product promotion, extending into the realm of individual perce...

    Syed Kazim, K. P. Jaheer Mukthar in Research on Islamic Business Concepts (2023)

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    Chapter and Conference Paper

    Estimating Women Entrepreneurial Empowerment of Start-Up Business Through Micro Credit Model in Rural Areas

    Micro enterprises have been classified into various categories which includes cultivation of food...

    K. P. Jaheer Mukthar, Hernan Ramirez Asis in Explore Business, Technology Opportunities… (2023)

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