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Article
Service priority in department stores: The effects of customer gender and dress
Service priority refers to the condition when one customer is served before another and represents a dimension of customer service that is likely to affect customer satisfaction. Are men more likely to receive s...
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Article
ESSCA: A multidimensional analysis tool for marketing research
Multidimensional analysis techniques such as ESSCA (External Single-set Components Analysis) are useful for marketing researchers who want to estimate the dimensionality of a group of related measurement instr...
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Article
MBAs' changing attitudes toward marketing dilemmas: 1981–1987
This study investigates the reactions of 561 MBA students to ethical marketing dilemmas. An analysis is conducted across time to determine how MBA students' attitudes about ethical marketing issues have been c...
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Article
Electronic Commerce: A Marriage of Management Information Systems and Marketing
The development of the Internet creates many opportunities—for human life, for business, for entrepreneurs, and for consumers. Here, we discuss some of these opportunities; and we concentrate on the perspectiv...
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Article
Interdisciplinary Contributions to Marketing Thought
In this volume, we explore cross-disciplinary contributions to marketing knowledge. Examples are drawn from four related areas: a) management; b) art & design; c) electronic commerce & retailing; and d) psycho...
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Article
Relationship Marketing: Theory and Implementation
The field of relationship marketing can be viewed as a sub-area of “market focused management.” In this issue, we present some cutting edge work on relationship marketing (RM). At the most simple level, RM str...
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Article
U-commerce: Expanding the universe of marketing
This article introduces several new concepts that lay the conceptual foundation for thinking about next-generation marketing based on ubiquitous networks. U-commerce, orÜber-commerce, is predicated on the charact...
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Article
Marketing to and serving customers through the internet: An overview and research agenda
The authors discuss the motivations for this special issue and propose a conceptual framework pertaining to the issue’s theme. Using this framework as a backdrop, they then offer an overview of the remaining a...
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Article
A look to the future ofJAMS: Three years out, thirty years out...
I want to take this opportunity to thank all of those in the academy who have encouraged me and mentored me throughout my career.
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Article
Accessing academic research through an e-database: Issues of journal quality and knowledge use
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Article
An integrated framework for the conceptualization of consumers’ perceived-risk processing
Research on risk is built on a complex array of diverse and sometimes inconsistent definitions, constructs, models, and outcomes. This study examines various literatures to formulate an integrated framework fo...
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Article
The Process of Consumer Reactions to Possession Threats and Losses in a Natural Disaster
This paper examines involuntary possession disposition associated with a natural disaster. Results of a naturalistic investigation involving group and depth interviews with wildfire survivors are consistent wi...
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Article
Scientific status and knowledge use: Two perspectives
In summary, it is important, from time to time, to step back and consider the publication process, as it exists in marketing and as it operates forJAMS. As part of this consideration, the issue of journal quality...
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Article
Market valuation models of the effect of advertising and promotional spending: A review and meta-analysis
A narrative review is presented, within the organizing framework of a meta-analysis, of econometric models reported in the business literature that estimate the effect of advertising and promotional spending o...
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Article
Research traditions and patterns in marketing scholarship
In the past 40 years, marketing scholarship has made tremendous advances. Our methods are diverse and relatively sophisticated. As a brief perusal of any marketing textbook (or journal) indicates, we have deve...
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Article
Enhancing marketing theory in academic research
It may be easier to describe “what not to do” than it is to describe “what to do” when writing a conceptual or theoretical article. In this sense, the five “wrong way” signs may be of limited value. Nonetheles...
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Article
Nonresponse and generalizability in academic research
Generalizability of results is an important issue in academic research. We have attempted to identify some of the major issues related to this topic and to propose consequent guidelines for research practices....
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Article
Do empirical studies address the objectives of the nutrition labeling and education act: a review and synthesis relevant for marketing academicians
Academic research presents an important information source that consumers, firms, and public policy makers use for decision making. This paper reviews and synthesizes the literature in marketing journals to ex...
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Chapter and Conference Paper
The Role of Mass Media and Marketing Communication in Consumer Ethnocentrism: A Study from the Russian Market
Consumer ethnocentrism is a potential barrier to international trade. Although this concept has been investigated over many decades in the U.S. market, there is a scarce research addressing ethnocentrism in tr...
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Chapter and Conference Paper
Brand Authenticity: The Role of Stability and Rarity
This research focuses on understanding brand authenticity. Based on two qualitative studies and previous research in authenticity, two key antecedents are identified, stability and rarity, each of which are pr...
