Consumerism and Tourism

Consumerism is used widely in different domains and has been operationally defined as “the protection or promotion of the interest of consumers” (Oxford English Dictionary 2010). It involves political, social, and ethnic ideology that encourages the acquisition of goods and services. The term was used to create rules concerning how consumers should behave and how manufacturers, sellers, and advertisers should produce consumer goods in constructing their social lives (Miles 2006). The second connotation refers to “high levels of consumption,” either referring to the fact that consumers indulge more than they should or that companies promote consumption in an unethical manner.

In the domain of politics, it relates to the protection of consumer interests and rights that required policies for honest packaging and advertising products to limit unfulfilled promises. This protection was thought to provide people with a safer environment for consumption and to support sustainability, a process...