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Strategic Orientation of Sports Sponsoring
Companies sports sponsoringdevelopment of a strategystrategy developmentsports sponsoring face the challenge of strategically using sponsoring...
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Sports Sponsoring Requirements and Practical Examples for Successful Partnerships
This book provides basic knowledge and understanding for successful sports sponsorship. The structure of the book is based on the individual phases...
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Perspectives of Sports Science
This chapter aims to outline various perspectives of sports science. Sports science is understood as an interdisciplinary discipline that, depending...
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Human Rights in Sports Arbitration: What Should the Court of Arbitration for Sport do for Protecting Human Rights in Sports?
Sports governing bodies establish their sporting rules and regulations. Nevertheless, they confront a complex question concerning whether a female...
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Goals and Target Groups of Sports Sponsoring
The situation analysis in sports sponsoring serves to identify the economic and non-economic problems for the involved parties. From the sponsor’s...
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The true value of extrinsic motivation? The effect of intrinsic and extrinsic sports motivation on sports anomie behavior in college students
Sports anomie behavior hurts the fairness of sports and the physical and mental health of sports participants. Previous studies have not focused on...
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Using artificial neural networks to help in the process of sports selection and orientation through morphological and biodynamic parameters: a pilot study
BackgroundArtificial neural networks (ANN) are proving to be a useful tool to assist professionals in multiple fields of study. However, the use of...
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Services of Sports Agencies
As a rule, sports agencies have a proven marketing expertise and a larger customer or client base. Their focus can concentrate on certain sports...
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“You Fall in Love with the Person”: Narratives of Female Athletes Coming Out of the Closet in Competitive Sports Teams of Spain
IntroductionPrevious research has shown that team sports are perceived as spaces conducive to homonegativism or as havens where female athletes can...
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Sexual harassment in sports: insights from female athletes in Pakistan
Sexual harassment stems from both sexual feelings and hostility toward the victim. In sports, this problem has been largely overlooked by researchers...
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Microbetting, Fantasy Sports and Risk of Gambling Disorder: A Sco** Review
The rapid growth of fantasy sports might facilitate constant play and harm. Micro-betting allows constant and impulsive betting, possibly augmenting...
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Forms of Sports Sponsoring
Sports is an event that is associated with a multitude of emotions for both active athletes and spectators of sporting events. Companies try to use...
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Budgeting of Sports Sponsoring
Engagement in sports sponsoring often involves a significant financial commitment. This not only refers to the agreed funds for the sponsored party,...
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Inertial Sensing in Sports
This chapter focuses on inertial sensors and their possible applications in sports. Based on the previous development, it can be expected that their...
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Situation Analysis in Sports Sponsoring
The starting point for engagement in sports sponsoring is a systematic situation analysis on various levels. This includes the level of relevant...
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Dermatology and Sports
People participate in sports for recreational, social, and/or health purposes. Additionally, some may invest in sports as a professional career....
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Visualization of movements in sports training based on multimedia information processing technology
The rapid development of multimedia information processing technology provides development opportunities for digitization in sports, among which...
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Planning Process of Sports Sponsoring
Sports sponsoring has developed since the 1980s into a communication tool that has increasingly emancipated itself compared to other tools of...
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Impact of player preparation on effective sports management: parent’s perspective
Emotional, financial and social support to players play a key role in their performance in sports and enables them to achieve their goals. Further,...
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Can the sports industry foster the transition to net-zero and green growth?
This study explores the relationship between sports commodity imports and the green growth index in G20 economies from 2000 to 2020, using the...