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Export Market Orientation A Comprehensive Literature Review
This book integrates the fundamental concept of international business theory, internationalization theory, and market orientation theory providing...
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Market orientation practices of Ethiopian seed producer cooperatives
The practices of market orientation are context-specific. This paper focuses on the concept and practices of market orientation in Ethiopian seed...
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The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana
This paper examined the effect of brand orientation and market orientation on the performance of service firms in Ghana. The paper used a...
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Influence of social capital, market orientation, and technological readiness on researchers’ interactions with companies
This study investigates the influence of social capital, market orientation, and technological readiness levels (TRLs) on the intensity of...
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The key role of market orientation in innovation ambidexterity in agribusiness firms
The objective of this study is to examine the relationships between market orientation , organizational culture , proactive management , organizational...
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Exploring impact of entrepreneurial orientation on firm performance – moderators’ variability under changing market conditions
Previous research has indicated that the impact of entrepreneurial orientation (EO) on performance is ambiguous. This relationship can be affected by...
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Exploring the green edge: the role of market orientation and knowledge management in achieving competitive advantage through creativity
This study examines the interconnectedness between Green Market Orientation (GMO) and Green Knowledge Management (GKM) in connection to Green...
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The impact of perceived absolute differences between student international mindset and university internationalization on student learning engagement: the mediating role of market orientation
This research examines the interplay between students’ international mindset, the degree of college internationalization, market orientation, and...
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Analysis of the relationship between innovative leadership and market orientation on the sustainability of technopreneurship: the mediating role of external regulatory compliance: an empirical evidence in Indonesia
This research aims to examine the intricate relationships among innovative leadership, market orientation, external regulatory compliance, and the...
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The relationship between market information and entrepreneurial orientation: the case of smallholder honey producers in Northern Uganda
PurposeThe purpose of this study was to determine the influence of market information on entrepreneurial orientations of smallholder honey producers.
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Market orientation (once again): Challenges and a suggested solution
Previous research shows almost unequivocally that market orientation (MO) has positive performance consequences for companies. However, research...
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From ethnic market niche to a post-ethnic marketplace: A national profile of Latino-owned business market orientation
Recent rapid increases in the number of Latino-owned businesses (LOBs) in the United States far outpace the growth in the number of businesses...
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The associations between management control systems, market orientation and CSR use
This study contributes to the management control system (MCS) literature by examining the association between MCSs, specifically Simons’ (Levers of...
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Customer integration in the supply chain: the role of market orientation and supply chain strategy in the age of digital revolution
Ever increasing demand for customization and product diversity from the customers has made it important for firms to predict changes in the customer...
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Creating Vision Context: Proactive Market Orientation
In ► Chap. 8 , we focused on how to map out a broad industry-level opportunity for an entrepreneurial team....
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The influence of entrepreneurial orientation on firm growth among Iranian agricultural SMEs: the mediation role of entrepreneurial leadership and market orientation
Entrepreneurship orientation is a fundamental topic both in entrepreneurship and in management that has a critical role in the development of the...
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Are greener start-ups of superior quality? The impact of environmental orientation on innovativeness, growth orientation, and international orientation
This paper merges the literature on green and high-quality entrepreneurship by introducing environmental orientation as an unrecognised...
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Linkages between market orientation and brand performance with positioning strategies of significant fashion apparels in Pakistan
The study explores the importance of market orientation strategy to enhance brand performance and the mediating role of positioning strategies. The...
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Digital orientation and analyst recommendations: Evidence from China
Because of information asymmetry in the capital market, analysts find it difficult to obtain accurate internal information of the enterprise and...
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Job search in a difficult labour market: linking goal orientation to job search strategies and outcomes with the moderating role of self-control
This study addresses how goal orientation relates to different job search strategies to increase the chance of finding employment and quality jobs....
