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The Moral Pitfalls of Cultivated meat: Complementing Utilitarian Perspective with eco-republican Justice Approach
The context of accelerated climate change, environmental pollution, ecosystems depletion, loss of biodiversity and growing undernutrition has led...
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Utilitarian and Aristotelian Approach
Utilitarianism is a moral theory according to which humans are obliged to achieve “the greatest happiness of the greatest number” of all living...
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Men resist men: streamer-consumer gender match for advertising the functional benefits of heterogeneously priced utilitarian products
Within the emerging live-streaming commerce context, streamer-consumer gender match has been considered an important topic in studies on advertising...
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Utilitarian Contingent Pacifism and Article 9 of the Japanese Constitution
For the role of utilitarianism in the ethics of war and peace, Shaw suggests there is a Utilitarian War Principle (UWP) and argues that the...
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Drivers of sustained brand engagement: cases of long-term customers of hedonic and utilitarian brands in Japan
Brand engagement among customers is a dynamic process that requires continuous fostering by companies, irrespective of their products or brand...
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Emotional or utilitarian? Exploring the malleability in time perceptions
Time is an abstract concept which could induce varying connotations in different situations. Previous research mainly emphasized that the concept of...
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Do Meditation, Mindfulness, and Self-Compassion Impact Utilitarian Moral Judgment?
ObjectivesMeditation practices, mindfulness, and self-compassion have been found to affect our physical and mental well-being in many ways. However,...
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Attitude of Fashion consumers toward the IoT: estimating consumer hedonic and utilitarian shop** motivations
The Internet of Things (IoT) is a paradigm of connectivity and networks for devices with electronics, sensors, and software connected to...
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Filtering a beauty justification: the effect of filtered selfies on preferences for hedonic versus utilitarian products
Filtered selfies are prevalent on social media and are considered an effective way to project an ideal self. Built-in editing by beauty filters...
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Patterns of Biological and Utilitarian Diversity of Plants Through a Dry Forest Precipitation Gradient
The environment plays an important role in resource selection by human groups. For example, the same environment shared by different cultures tends...
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Effects of perspective switching and utilitarian thinking on moral judgments in a sacrificial dilemma among healthcare and non-healthcare students
During the COVID-19 pandemic, healthcare professionals have often faced moral challenges, which required them to choose between endorsing self- or...
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Acceptance of online distance learning (ODL) among students: Mediating role of utilitarian and hedonic value
Nowadays, the teaching methods are changed from offline to online primarily for the advent of the internet facility. The Industrial Revolution 4.0...
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A Critique of Utilitarian Trust: The Case of the Dutch Insurance Sector
The organizational trust literature relies strongly on the notion of trust and trustworthiness as a calculative cause-and-effect relationship aimed...
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A construal-level approach to hedonic and utilitarian shop** orientation
Several studies in consumer behavior have focused on consumers’ shop** orientation in terms of hedonic and utilitarian shop**. The present...
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Utilitarian benchmarks for emissions and pledges promote equity, climate and development
Tools are needed to benchmark carbon emissions and pledges against criteria of equity and fairness. However, standard economic approaches, which use...
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How to increase consumer intention to use Chatbots? An empirical analysis of hedonic and utilitarian motivations on social presence and the moderating effects of fear across generations
As chatbots become more advanced and popular, marketing research has paid enormous attention to the antecedents of consumer adoption of chatbots....
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Slee** over moral dilemmas modulates utilitarian decision-making
Moral decision-making depends on the interaction between emotional and cognitive control processes, which are also affected by sleep. Here we aimed...
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Are the folk utilitarian about animals?
Robert Nozick famously raised the possibility that there is a sense in which both deontology and utilitarianism are true: deontology applies to...
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The roles of hedonistic, utilitarian incentives and government policies affecting customer attitudes and purchase intention towards green products
This study aims to evaluate utilitarian and hedonistic motivators affecting customer attitude and purchase intention towards green products. A...
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Taste and chemical composition as drives for utilitarian redundancy and equivalence: a case study in local medical systems in Northeastern Brazil
BackgroundWe aimed to verify whether the taste and chemical composition influence the selection of plants in each medicinal category, whether within...