-
Book
-
Chapter
Strategy Integration at the Global Level
This chapter uses case studies of management strategy for effective global level operations to discuss how companies from advanced nations can incorporate emerging countries experiencing rapid growth into thei...
-
Chapter
India’s Neemrana Industrial Park for Japanese Firms
India is second only to China in terms of population. India’s economic growth since the mid-2000s has risen to around 8 %, and is now considered as having a promising future market. However, the driving force ...
-
Chapter
Thailand’s National Science and Technology Development Agency and Japanese Firms
As the rate of market growth in advanced nations is tapering off, emerging nations are showing great growth potential, with markets expanding alongside increasing income levels of the people of these countries...
-
Chapter
Introduction: Needs for New Global Strategies
Electronics City, an agglomeration of IT companies, lies approximately 40 min away by road from Bangalore, India. Step** into the Infosys headquarters located here reveals a world completely different from t...
-
Chapter
Changes in the Global Economic Environment
Understanding economic changes at the global level is critical to the formulation of global business strategies. In Chap. 1, we provided an overview of the e...
-
Chapter
New Business Model as Response to Competition from Emerging Economies
Low economic growth has been estimated for developed countries, including Japan, because of decreasing population growth rate, with no future prospects for large market expansion. On the other hand, the rise o...
-
Chapter
Shiseido Marketing in China
Shiseido is a leading Japanese cosmetics manufacturer that has been in operation for more than a century. With growth in domestic and international markets, specially those of emerging nations such as China, i...
-
Chapter
Alliance-Based Global Strategy
When creating new operations overseas, companies must fulfill various requirements, such as providing benefits for local employees, finding sources for materials and parts, creating logistics infrastructure in...
-
Chapter
Multinationals’ R&D in China and India
When considering the R&D centers of Japanese firms by country, China is second to the US, and the number of R&D centers there is increasing. The importance of China as a center for R&D is not limited to just J...
-
Chapter
Marketing Theory in Global Business Context
Advancements in emerging countries present new market opportunities for Japanese corporations; however, to do so, they must confront the threats posed by local companies playing catch up by moving from a “buil...
-
Chapter
Suzuki Motor’s Expansion in India
Suzuki Motor Corporation (Suzuki) is an automobile and motorcycle manufacturer of compact cars such as Alto and Wagon R. Domestically, the company trails Toyota in terms of the annual car production, and is ab...
-
Chapter
Management Strategies for Global Businesses
This chapter examines management strategy theories for global businesses. What extent of company’s resources should be assigned to overseas operations, and what minimum percentage of revenues should come from ...
-
Chapter
Comparison of Economic Institutions in China and India
Global business strategies must conform to business environments in target countries and regions. As repeatedly expressed herein, while the world is becoming flatter, there still are significant barriers in th...
-
Chapter
International R&D Management
In order to enter into foreign markets with technical strength, it has become increasingly critical for Japanese companies to maximize the effectiveness of research and development. In addition to global weste...
-
Chapter
Hitachi Construction Machinery: Becoming a Wholly Owned Chinese Entity
In 1995, Hitachi Construction Machinery Co., Ltd. (HCM) established a Chinese subsidiary, Hitachi Construction Machinery (China) Co., Ltd. (HCMC). Since then, the company has established close relations with t...