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How culture influences consumer creativity: A dual perspective of multiculturalism and loose-tight culture
In the context of globalization, consumers with multicultural experiences are increasingly involved in the process of value creation, yet there is a...
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Harmonizing culture and consumer psychology: optimizing color schemes for children’s product design inspired by traditional ornaments
Color is one of the vital components of product design and the choice of color combination is a critical factor that affects consumer reaction and...
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Understanding Consumer Happiness: A Holistic Approach
Until recently, the emphasis was on consumer satisfaction, but with the passage of time, marketers have realised that more than satisfaction, it is...
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Shop** to survive or shop** to surprise? Exploring the role of crisis awareness in consumer behavior during the COVID-19 pandemic
The COVID-19 pandemic has led to significant changes in consumer perception, awareness, and behavior in response to policy modifications and health...
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The influence of communication language on purchase intention in consumer contexts: the mediating effects of presence and arousal
Panoramic visual, tactile, and auditory interactions have been widely used to create scene-based immersive experiences to enhance consumer experience...
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Globalization and Global Consumer Culture: The Fragmentation, Fortification, Substitution and Transmutation of Social Identities
The character and underlying causes of global consumer culture (GCC), and the effects of globalization on self-concept and cultural identity have...
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Extending factors of brand attachment in develo** consumers’ purchase intentions: a multi-wave consumer perspective
Existing literature has overlooked investigating the factors that foster attachment in counterfeit consumers. This research developed and validated a...
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Ministerial Training on Consumer Culture and Volunteer Management May Prevent Burnout for Small-Church Clergy
The purpose of this qualitative study was to investigate Nazarene small-church pastors’ perceptions of ministerial education. The issues the study...
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Exploring global trends and future directions in advertising research: A focus on consumer behavior
This study aims to select the physiological and neurophysiological studies utilized in advertising and to address the fragmented comprehension of...
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Understanding Customers—Consumer Psychology for Innovators
The innovative power of companies depends on their persistence in solving problems. Knowing, understanding and solving customers’ problems is also...
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Postmodern Aging, Culture and Possibilities for the Aging Body
In this chapter, it is important to interrogate the role of the body so that one can move away from the modernist biomedical approach, which locates...
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The Influence of Culture on Organizational Success
This text is Chapter 1 of the complete work with concrete, pragmatically applicable tools for culture change in organizations. Culture change here...
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Love Is a Many-Splendoured Thing: Brand Love in a Consumer Culture
In a consumer culture, people make sense of their everyday existence based on meanings generated during the consumption process. These meanings...
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A three-factor benefits framework for understanding consumer preference for scented household products: psychological interactions and implications for future development
Humans have deliberately scented their environment for purpose or pleasure for millennia. In the contemporary marketplace most consumers prefer and...
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Examining the effects of tyrannical leadership on workplace incivility: interplay of employee low morale and supportive organizational culture
Drawing on the conservation of resource theory, this study examined the impact of tyrannical leadership on employees' low morale and workplace...
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Behavioral biases in consumer paradox towards counterfeit luxury products: a comparative study between China and Pakistan
There are abundant studies on counterfeiting luxury products in developed and underdeveloped countries. However, there is a lack of multi-country...
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Strengthening corporate culture construction to promote corporate ideological and political work and improving employees’ psychological incentive strategies high-commitment HR practices as a moderator
In the contemporary organizational landscape, this research undertakes a comprehensive investigation into the intricate dynamics of corporate...
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Influence of objectification belief and consumerism culture on Chinese women’s views of cosmetic surgery
The overwhelming objectification environments and the burgeoning of consumerism have encouraged people to value their physical appearance. Previous...
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