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A Descriptive Assessment of Social Validity Source, Timing, and Direct Consumer Inclusion in Behavior Analytic Research
Applied behavior analysis (ABA) is the application of behavioral principles to affect socially important behavior change with social importance, or...
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Shop** to survive or shop** to surprise? Exploring the role of crisis awareness in consumer behavior during the COVID-19 pandemic
The COVID-19 pandemic has led to significant changes in consumer perception, awareness, and behavior in response to policy modifications and health...
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Exploring global trends and future directions in advertising research: A focus on consumer behavior
This study aims to select the physiological and neurophysiological studies utilized in advertising and to address the fragmented comprehension of...
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Understanding Customer’s Behavior
In the realm of commerce, the understanding of customer’s behavior is akin to unlocking the secrets of a complex and dynamic puzzle. The psychology...
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Driving consumer participation in corporate social innovation: the role of information quality, legitimacy, and psychological distance
As society increasingly values sustainability and social responsibility, companies are embracing social innovation activities to tackle pressing...
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Big-five personality traits and COVID-struck consumer types
COVID-19 has triggered fundamental shifts in how people live, work and consume. The crisis stimulated varied responses that reflect consumer...
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Extending factors of brand attachment in develo** consumers’ purchase intentions: a multi-wave consumer perspective
Existing literature has overlooked investigating the factors that foster attachment in counterfeit consumers. This research developed and validated a...
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All Things Must Pass: Termination of Services in Behavior Analysis
An important phase of behavior analytic services is the end of the consumer–provider relationship, referred to here as termination of services (TOS)....
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How culture influences consumer creativity: A dual perspective of multiculturalism and loose-tight culture
In the context of globalization, consumers with multicultural experiences are increasingly involved in the process of value creation, yet there is a...
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Harmonizing culture and consumer psychology: optimizing color schemes for children’s product design inspired by traditional ornaments
Color is one of the vital components of product design and the choice of color combination is a critical factor that affects consumer reaction and...
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Effect of financial overcompensation on consumer trust after e-commerce service failures: evidence from event-related potentials
Financial overcompensation is considered an effective strategy for responding to service failures, but we currently have a limited understanding of...
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COVID-19 uncertainties to impulsive buying behavior: the roles of mindfulness and afterlife belief
This study develops a theoretical model to explain the impacts of uncertainty events such as Covid-19 pandemic on consumers’ distress and the...
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The impact of consumer confusion on the service recovery effect of Online Travel Agency (OTA)
This study carried out a scenario experiment in Guangxi, China, and used a questionnaire to obtain the research data of the subjects to explore the...
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The Ethical Landscape of Behavior Analysis Forums on Reddit
The Behavior Analyst Certification Board (BACB) released the third iteration of ethical practice guidelines for certificants, which went into effect...
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A three-factor benefits framework for understanding consumer preference for scented household products: psychological interactions and implications for future development
Humans have deliberately scented their environment for purpose or pleasure for millennia. In the contemporary marketplace most consumers prefer and...
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Relational Verbal Behavior and Eco-Friendly Purchasing: A Preliminary Translational Analysis and Implications
Consumer behavior is impacting Earth’s climate, and solving the climate change crisis will necessarily involve influencing the anthropogenic causes...
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Understanding Customers—Consumer Psychology for Innovators
The innovative power of companies depends on their persistence in solving problems. Knowing, understanding and solving customers’ problems is also...
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Disgust and Eating Behavior
Disgust is a human emotion that prevents us from having contact with something that might be pathogenic because it triggers behavioral avoidance of...