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Advertising value and privacy concerns in mobile advertising: the case of SMS advertising in banking
In an increasingly mobile-centric world, how banks effectively engage consumers through mobile advertising is a pressing issue. This study aims to...
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Advertising, product market competition and stock returns
This paper studies the joint effect of advertising intensity and product market competition on stock returns. Using a sample of the US market over...
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Pay-per-click (PPC) advertising and continuous banking service intentions
Despite the increasing popularity of pay-per-click (PPC) advertising and search engine optimization within the financial industry, there is a notable...
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Does CDS market price intangible asset value? Evidence from SG&A expenditure
Prior studies document that SG&A expenditure (exclusive of R&D and advertising expenditure) creates an intangible asset value despite that U.S. GAAP...
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Advertising and tax avoidance
We examine the link between firms’ advertising and their tax avoidance. By generating customer awareness, advertising helps shape firm image and...
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Vertical Differentiation, Risk-Taking and Retail Funding
Results of previous studies of the relationship between bank competition and bank risk-taking have differed in findings but most have used the same...
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Propensity towards Islamic banking among non-users: a mixed-methods analysis
While Islamic banking (IB) experienced a substantial growth in a number of Majority-Muslim countries (i.e., the Gulf Cooperation Council and...
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The influence of marketing communications strategy on consumer purchasing behaviour in the financial services industry in an emerging economy
The financial services sector is characterised by a high level of consumer perceived risk and irrational behaviour in decision-making, which is...
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Exploring advertising as an antecedent to brand experience dimensions: an experimental study
The objective of the study is to investigate the impact of advertising on brand experience dimensions for an existing bank and a financial technology...
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Perceived risk and the interplay of expert endorsement, corporate image and investment knowledge in mutual fund advertising
This study aims at examining the effects of expert endorsement, corporate image and investment knowledge on individuals’ perceived risk in mutual...
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Networking Digital Platforms and Virtual Marketplaces
The digital platform is a hardware or software infrastructure that provides technological services and tools, programs, and applications, for the...
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The Valuation of Newspaper Headings, Digital Media, and Copyright
The concept of heading, in terms of valuation and legal protection, shows similarities with the trademark, identifying itself with the name and logo...
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The Valuation of Digital Platforms and Virtual Marketplaces
The digital platform is a hardware or software infrastructure that provides technological services and tools, programs, and applications, for the...
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Does surveillance capitalism trigger the financial performance of information technology firms? A reflection from FAANG business models
This paper maps the idea of surveillance capitalism of FAANG (Facebook, Apple, Amazon, Netflix, and Google), which have capitalized on the behavioral...
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Information disclosure ratings and stock price crash risk
This research examines the effects of information disclosure ratings (IDR) on firm-specific stock price crash risk. We present evidence that there is...
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Technological Innovation and Discrimination in Household Finance
Technology has changed how discrimination manifests itself in financial services. Replacing human discretion with algorithms in decision-making roles...
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Corporate social responsibility and myopic management practice: Is there a link?
A Corporate Social Responsibility (CSR)-myopic firm is one that experiences greater-than-normal operating profits but scores worse in its CSR...
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Does options trading deter real activities manipulation?
We examine whether and how options trading activity curtails real activities manipulation. Using a large sample of U.S. firms suspected of earnings...
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Navigating the complexities of financial services marketing through a bibliometric analysis of the Journal of Financial Services Marketing (2009–2022)
This study presents a comprehensive analysis of the 56 issues of the Journal of Financial Services Marketing ( JFSM ) published between 2009 and...
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What drives the investment intentions of emerging economy millennials? Examining the effect of financial advertisement with the PLS-SEM
The financial service sector involves high-risk and uncertain elements that make financial decision-making challenging; thus, information sources act...
