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Rebuilding sustainable green tourism supply chain through technology adoption and social media branding in Zimbabwe post-COVID-19.
The COVID-19 pandemic severely impacted tourism globally, requiring adaptation of the green tourism supply chain in develo** countries including...
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Social Media Marketing and Halal Brand Equity
Despite the growing body of studies on social media marketing, to date, halal brand equity has gotten little concern in the context of social media...
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Virtual Personal Branding Education Workshop for GenIUS School Students Using Framework for Innovation Participatory Design Method
Generasi Indonesia Jaya Untuk Semua (GenIUS) School is a private school located in Binong, Karawaci, Indonesia. It is a scholarship-based school for...
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Halal Lifestyle, Trends, and Branding of Muslim Societies in Indonesia
This chapter aims to elaborate and discuss on challenges and opportunities of the halal lifestyle, trends, and branding of Muslim societies in...
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Urban branding and circular economy: a bibliometric analysis
There is an emergence of circular economy concepts and growth and multiplicity of urban labels adopted by cities. Therefore, this paper aims to...
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Conceptual Framework on Local Knowledge Practices with the Implementation of Branding and Packaging for Fermented Salted Fish (Ikan Bekok) to Mobilize Human Capital Empowerment
Branding and packaging is a growing trend among consumers to purchase local products. However, it is a constraint toward preceding fishery activity...
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The Influence of Social Media Usage on Consumers’ Sustainable Clothing Consumption Practices
This chapter explores the influence of social media usage, specifically concerning social capital and social influence, on consumers’ sustainable...
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A Strategy to Create a City Brand as a Tool to Achieve Sustainable Development (Case Study: Branding of Port-Said City-Egypt)
Based on the Sustainable Development Goals, the branding of cities is evidence of their quality, and it can make them suitable tourist destinations...
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Unpacking the Potential of Crowdsourcing via Social Media to Foster New Product Development Among Small and Medium-Sized Enterprises
The focal point of this chapter is to explore the potential of social media-enabled crowdsourcing capabilities for new product development in small...
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Assessing the impact of green consumption behavior and green purchase intention among millennials toward sustainable environment
Social media is playing a vital role in the promotion of green products by resha** the millennial green purchasing intention and green consumption...
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The Importance of Corporate Social Responsibility Studies in Textile Companies and a Case Study: Ozanteks Tekstil Company’s Corporate Social Responsibility Studies
Today, sustainability studies are very important for companies to stay one step ahead of their competitors during intense competition and branding...
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Media Contributions to a Chesapeake Bay Watershed Collective Identity? A Tale of Three Cities
Although collective action is needed to address many environmental challenges, it cannot proceed in the absence of collective identity, that is,...
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Transmedia Storytelling Method as Sustainability Brand Study Case: BTS
Every brand has a story, but not every person behind the brand realises it or has ever thought about it. Using elements to develop a brand’s own...
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Analyzing the green marketing approaches and their impact on consumer behavior toward the environment in China: a logistic regression approach
Sustainability has become the top priority for many businesses in the current era, and green marketing strategies are used to encourage the purchase...
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Mascot and Brand Sustainability in Pandemic Era: Systematic Literature Review
Nowadays, Mascot is widely used for various purposes, such as brand identity and promotion. Japan can be considered the most prosperous country in...
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A theoretical framework to support green agripreneurship avoiding greenwashing
The rising awareness of climate crises has influenced conscious consumer habits towards sustainability, sha** the business landscape towards green...
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Virtual Disclosures and Self-emancipations: The Female Body and Self-identity on Online Platforms in Phuthaditjhaba
Online social sites have become popular platforms for reimagining the self and (re)constructing identities. In a consumer-orientated neoliberal...
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The rural consumer adoption of sustainable energy: a PLS-SEM-ANN approach of conceptual model development and cross-country validation of Pakistan and Malaysia
Sustainable and alternative energy sources of biofuel and solar power panel have been revolutionizing the lives and economy of many countries....
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Seeing through the haze: greenwashing and the cost of capital in technology firms
This paper investigates the financial impact of corporate sustainability greenwashing in the global Technology sector. Using environmental, social...
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Discovering Perceived Images of Reused Industrial Heritage from User-Generated Photographs: Three Mega-Event-Reinforced Industrial Heritage Transformation Cases
Cities are increasingly reusing industrial heritage as part of cultural and creative regeneration strategies. However, designers and decision-makers...