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Assessment of Indian consumers’ green purchase intention: an integration of theory of planned behaviour and meta-analysis
Globally, there is a rapid rise in awareness of environmental degradation and its harmful effects. This awareness not only motivates businesses to...
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Stakeholders’ purchase intention of products with recycled content: a combination of SEM and BPNN approach
The rapid urban renewal progress has generated a large amount of construction and demolition (C&D) waste in China. According to the concept of...
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The influence of green finance availability to retailers on purchase intention: a consumer perspective with the moderating role of consciousness
As the global warming crisis is increasing daily, it is crucial to find ways to reduce the carbon footprint generated by activities like the...
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Intention to purchase sustainable craft products: a moderated mediation analysis of the adoption of sustainability in the craft sector
In the modern world, the management of companies has evolved from a model characterized by the extraction, transformation, and generation of waste...
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Effect of green marketing mix, green customer value, and attitude on green purchase intention: evidence from the USA
The undertaken research examines the impact of green attitude, green customer value (e.g., environmental image and perceived value), and green...
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Assessing the impact of green consumption behavior and green purchase intention among millennials toward sustainable environment
Social media is playing a vital role in the promotion of green products by resha** the millennial green purchasing intention and green consumption...
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Do environmental knowledge and green trust matter for purchase intention of eco-friendly home appliances? An application of extended theory of planned behavior
This study aims to identify the determinants of consumers’ intentions to buy eco-friendly appliances for their households. This research scrutinizes...
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How do self-transcendent values and institutional forces influence consumer intentions to purchase new energy vehicles under subsidy withdrawal? Evidence from China
Enhancing new energy vehicle (NEV) market consumption is essential for a country to implement its manufacturing industry upgrading and ‘dual-carbon’...
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Investigating the connection between stakeholders’ purchase intention and perceived value of construction and demolition waste recycled products
Improving the recycling of construction and demolition (C&D) waste is a primary task for the construction industry to achieve the sustainable...
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Sustainable consumption: research on examining the influence of the psychological process of consumer green purchase intention by using a theoretical model of consumer affective events
Affective events theory has been widely used in the organizational behavior field but rarely used in the green marketing field. This study suggested...
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Social support, source credibility, social influence, and solar photovoltaic panels purchase intention
Solar photovoltaic panels are green products that can alleviate the threat of global warming, but the rate of adoption remains low. This research...
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How do environmental values impact green product purchase intention? The moderating role of green trust
Environmental values are key factors influencing consumers’ purchase intentions and improving consumers’ willingness to buy green products is crucial...
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What determines consumers’ purchasing behavioral intention on social commerce platforms: introducing consumer credit to TPB
Social commerce is a new trend in e-commerce, and with the help of Web 2.0 technologies and social media, social commerce platforms are gradually...
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Modeling the predictors of consumers’ online purchase intention of green products: the role of personal innovativeness and environmental drive
Our society faces mounting pressure regarding the necessity of green consumption as issues related to the environment will likely become a severe...
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Is greenwashing impacting on green brand trust and purchase intentions? Mediating role of environmental knowledge
Organizations want to enhance sales via improved purchases. Therefore, they want higher purchase intentions. With the current green marketing wave,...
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The Role of Interactive Social Media and Emotional Value on Halal Cosmetic Purchase Intention
This chapter aims to describe and discuss interactive social media and emotional values that play an important role in influencing the intention to...
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Modeling determinants of farmers’ purchase behavior: A case of chemical pesticides
This study aims to examine the determinants of farmers’ chemical pesticides purchase behavior with the help of an extended version of the theory of...
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Can scientific literacy reduce purchase avoidance of Fukushima products?
This study aimed to explore the effect of scientific literacy on the tendency towards purchase avoidance of foods made in Fukushima due to harmful...
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Sustainable Influence of Instagram and Its Linkages on Gen Z's Purchase Intention
Covid-19 brought in a lot of new technological developments when it plagued the world. Countries across stayed connected via social media....
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Electric scooter – intention and adoption of alternative mode of transportation for Malaysian youth
Urbanization increases individual mobility needs, and conventional transportation is responsible for greenhouse gas emissions. The current study...
