Search
Search Results
-
Is greenwashing impacting on green brand trust and purchase intentions? Mediating role of environmental knowledge
Organizations want to enhance sales via improved purchases. Therefore, they want higher purchase intentions. With the current green marketing wave,...
-
A benchmark model for exploring the differentiation of trust in information sources in heterogeneous farmers’ green behavior
The literature reports that trust in information sources (ISs) is an important determinant of farmers’ adoption of sustainable environmental...
-
Corporate social responsibility initiatives and their role in firms’ reputation and green economic recovery through organizational trust
Maintaining operations in the face of crises like COVID-19 is difficult. Using the stakeholder theory, this study examines the impact of corporate...
-
Do environmental knowledge and green trust matter for purchase intention of eco-friendly home appliances? An application of extended theory of planned behavior
This study aims to identify the determinants of consumers’ intentions to buy eco-friendly appliances for their households. This research scrutinizes...
-
How do environmental values impact green product purchase intention? The moderating role of green trust
Environmental values are key factors influencing consumers’ purchase intentions and improving consumers’ willingness to buy green products is crucial...
-
Can the social trust promote corporate green innovation? Evidence from China
Corporate green innovation has played a crucial role in balancing profitability and environmental protection. The existing research on determinant...
-
Impact of green trust and green perceived quality on green purchase intentions: a moderation study
The current study explores the role of green trust, green perceived risk and green perceived quality in changing green purchase intention....
-
The role of trust, information and legal stability in the development of renewable energy: the analysis of non-economic factors affecting entrepreneurs’ investments in green energy in Poland
The aim of the article is to analyse the factors influencing entrepreneurs’ decisions about investing in renewable energy. It outlines a number of...
-
Linking green perceived value and green brand loyalty: a mediated moderation analysis of green brand attachment, green self-image congruity, and green conspicuous consumption
Despite the enduring importance of green marketing literature, it has been argued that limited studies have been devoted to addressing green...
-
RETRACTED ARTICLE: Achieving green tourism through environmental perspectives of green digital technologies, green innovation, and green HR practices
This study investigates tourism growth with the role of green digital technologies and green human resource management (GHRM) in China. We applied a...
-
Green finance and environmental, social, and governance: evidence from Chinese listed companies
In recent years, academics have paid more attention to green finance, and public companies have reached a broad consensus on the concept of timely...
-
The road to green innovation in agriculture: the impact of green agriculture demonstration zone on corporate green innovation
Agricultural green transformation is crucial for addressing environmental issues like pollution and soil degradation. However, limited attention has...
-
The impact of greenwashing on sustainability through green supply chain integration: the moderating role of information sharing
This study investigates the impact of greenwashing on sustainability through the effects of green supply chain integration, considering the...
-
Unlocking green innovation and environmental performance: the mediated moderation of green absorptive capacity and green innovation climate
This study extends the foundations of the natural resource-based view (NRBV) by introducing a mediation-moderation framework by analyzing the...
-
Cultural Theory, Wildfire Information Source, and Agency Public Trust: A Central Oregon Case Study
With the increasing occurrence and severity of wildfires in the U.S., and especially in the forests and rangelands of the western U.S., it is...
-
A theoretical framework to support green agripreneurship avoiding greenwashing
The rising awareness of climate crises has influenced conscious consumer habits towards sustainability, sha** the business landscape towards green...
-
Investigating the nexus between authentic leadership, employees’ green creativity, and psychological environment: evidence from emerging economy
Employees’ green creativity is the basic input to organizational innovation capabilities, the prime focus of practitioners to stay competitive, and a...
-
Employee green behavior: a study on the impact of corporate social responsibility (CSR) on employee green behavior, green culture: the moderating role of green innovation
This study adopts the natural resource-based view (NRBV) of the firm to investigate the relationships between corporate social responsibility (CSR),...
-
Is green FinTech resha** the finance sphere? Unravelling through a systematic literature review
The revolutionary and transformative potential of FinTech has led to the Green Digital Finance Alliance, noting the dawn of a new era of FinTech—“the...
-
Unveiling green synergies: sustainable performance through human resource management, CSR, and corporate image under a mediated moderation framework
In the twenty-first century, the surge in natural resource consumption and climate change has necessitated stringent measures to ensure ecological...
