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Adoption of green supply chain management in develo** countries: role of consumer cooperation, eco-design, and green marketing
This study investigates the influence of consumer cooperation, eco-design, and green marketing on the adoption of green supply chain management in...
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Effect of green marketing mix, green customer value, and attitude on green purchase intention: evidence from the USA
The undertaken research examines the impact of green attitude, green customer value (e.g., environmental image and perceived value), and green...
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Green Marketing and Entrepreneurship
The world’s environmental situation is a great source of concern for most people and industries that do nothing but grow over time. People have begun...
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Analyzing the green marketing approaches and their impact on consumer behavior toward the environment in China: a logistic regression approach
Sustainability has become the top priority for many businesses in the current era, and green marketing strategies are used to encourage the purchase...
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The impact of cross-shareholding under different power structures considering green investment and green marketing
Cross-shareholding has played an important role in strengthening strategic synergy among enterprises, but its impact on the green development of...
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Exceptional and long-time economic development: CO2 emission reduction and adoption of green marketing in China
This study aims to boost green bond China’s adoption of green marketing; the current research focuses on green defaults as demand-side strategies....
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Research on green technology marketing model based on dynamic evolutionary game under low-carbon background
With the present situation of development in green technology as the background, combined with technology marketing models in other areas, this paper...
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Cooperative emission reduction in the supply chain: the value of green marketing under different power structures
Under environmental policies and consumers’ green preferences, firms are facing the problem of how to improve the efficiency of emission reduction...
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Linking green perceived value and green brand loyalty: a mediated moderation analysis of green brand attachment, green self-image congruity, and green conspicuous consumption
Despite the enduring importance of green marketing literature, it has been argued that limited studies have been devoted to addressing green...
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Green product design in a supply chain with considering marketing under competition and coordination
Environmental sustainability is becoming a leading indicator for evaluating supply chain management. This study considers two players, a manufacturer...
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Marketing strategies for waste recycling: a bibliometric analysis towards the circular economy
Companies have adopted green marketing and marketing strategies to position themselves in consumer preferences and combat the problem of accelerated...
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Redefining green consumerism: a diminutive approach to market segmentation for sustainability
The purpose of this study is to accelerate green consumerism efforts by assisting green marketers in identifying the homogeneous and significant...
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Unlocking green growth challenges: role of green HRM, green career adaptability, and green career success
Multiple industries face challenges in achieving green growth that needs a fix. This research presents an alternative explanation for the acquisition...
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Green tourism to green environment: unleashing green pro-tourism behavior for green tourism competitiveness in China
The aim of the study is to study the role of green pro-tourism behavior in develo** green tourism competitiveness for green environment. Green...
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RETRACTED ARTICLE: Achieving green tourism through environmental perspectives of green digital technologies, green innovation, and green HR practices
This study investigates tourism growth with the role of green digital technologies and green human resource management (GHRM) in China. We applied a...
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Exploring the impact of sustainable marketing on consumer behavior in the sports industry
The general consensus is that climate change poses a significant danger. Scientists and policymakers are increasingly acknowledging that consumer...
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Develo** green logistic services management to achieve sustainable development in Vietnam: the role of green construction practices, green social awareness and green innovation
The selection of suitable logistic service providers is essential while making strategic decision for sustainable business. Green logistic service...
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‘Buying green’: the role of green customer-based brand equity in sha** customers’ green buying behavior
This study aims to investigate the relationship between three dimensions of green customer-based brand equity (green brand awareness, green brand...
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From green fingers and green ring to green mitten: Helsinki’s polycentric urbanization and its impact on green structure
Urbanization changes the landscape and fragments spatial structures including greenspaces across much of the world and Europe. The resultant impacts...
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Impact of green HRM practices on sustainable performance: mediating role of green innovation, green culture, and green employees’ behavior
The concept of sustainability in the context of human resource management (HRM), or more precisely, green HRM, has significantly transformed in...
