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Retail Sales Forecasting in the Presence of Promotional Periods
Sales promotions are a common phenomenon in the retail industry. Sales promotions often make demand shocks before, during and after promotional...
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A green strategic approach towards a smart production system with promotional and environment sensitive demand
Any industry needs sustainability to survive in today's competitive business world. An eco-friendly production system conserves natural resources and...
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Predicting the Sales Conversion Rate of Car Insurance Promotional Calls
Telemarketing is one of the important promotional activities which brought a revolution to business marketing. It allows us to reach target customers...
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An application of neutrosophic logic on an inventory model with two-level partial trade credit policy for time-dependent perishable products
Fuzzy and neutrosophic sets are two effective tools to deal with the ambiguities and uncertainties present in real-world problems. To deal with the...
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Integrated Real Time Database for Supermarkets
Grocery Shop** is an essential need and to aid in this task, we have the shop** trolleys, kiosks, and supermarket staff along with the...
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Examination of Tourism Promotion Using Online Videos
Inbound tourism business has grown all over the world in recent years, and the competition to attract tourists is becoming more intense. Each country...
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A supply chain of a coastal biomass incorporating fuzzy deterioration and freshness under dynamic unit price
In this study, a wholesaler–retailer supply chain (SC) of a coastal biomass in an imprecise environment is developed incorporating the effect of the...
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Impact of Digital Advertising via Social Media Tools on the Buying Behavior of Fast Food Consumers. A Case of Jordan
The study aims to find out the impact of digital advertising through social media on buying behavior and targeted fast-food consumers in Jordan. The...
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Sales Promotion Effectiveness: The Impact of Category – Brand Level Price Promotions on Sales Performance of a Large Retailer
Sales promotion is a primary tool included in the marketing mix that can arbitrate the sales trend. Retailers need to deploy business analytics to...
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Bajamba Traditional Dining Culture of Nagari Jawi-Jawi West Sumatera as a Potential Sustainable Gastronomy Tourism Attraction
The study of gastronomy explores diverse cultural elements with food as its focal point of analysis. It encompasses more than just the physiological...
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Proposing a delay in payment contract for coordinating a two-echelon periodic review supply chain with stochastic promotional effort dependent demand
In a decentralized supply chain (SC), each member individually makes decisions according to its personal objectives while these decisions impact on...
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Analysis of TikTok Shop Acceptance: An Indonesian Accounting Student Perceptions
The objective of this study is to determine the effect of performance expectancy, effort expectancy, social influence, facilitating conditions,...
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Hackathon Approach for Students Evaluation at a Software Engineering Course – Preliminary Results
This paper explores hackathons as an evaluative tool and their contribution to students’ learning. Mixed-data collection methods/qualitative and...
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Exploring India's Intermediate Public Transport: A Comprehensive Overview
Intermediate or informal public transport (IPT), or paratransit as is commonly recognized worldwide, is a component of the transit system which...
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Gamified Communication as a Didactic Tool for Mastering a Professionally Oriented Video Course in a Foreign Language
The article gives insights into develo** technical students’ communicative skills by means of didactic games, both in traditional and digital...
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Trade credit policy of an inventory model with imprecise variable demand: an ABC-GA approach
In this research work, an inventory model with fuzzy promotional effort induced dynamic demand under two level partial trade credit policy has been...
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An Optimal Sustainable Production Policy for Imperfect Production System with Stochastic Demand, Price, and Machine Failure with FRW Policy Under Carbon Emission
The study aims to develop a sustainable production strategy that effectively addresses the challenges of reducing machine inefficiencies, minimizing...
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Toward an Understanding of Cutting Edge Technologies in Financial Industry: Cryptocurrency Adoption
The aim of this study is to empirically investigate the factors influencing cryptocurrency adoption as a medium of financial transactions in Jordan....
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Two-warehouse system for non-instantaneous deterioration products with promotional effort and inflation over a finite time horizon
In the current global market, organizations use many promotional tools to increase their sales. One such tool is sales teams’ initiatives or...
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Factors Affecting the Adoption of Social Media Among Jordanian SMEs Based on UTAUT Mode
The growing adoption of Social Media (SM) and its capability to help small and medium-sized businesses (SMEs) target large audiences simultaneously...