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Exploring Brand Attachment Dynamics in Live Streaming Platforms: a TikTok Perspective in the Digital Knowledge Economy
In the rapidly evolving digital age, characterized by the convergence of internet technologies and digital interactive media, live-streaming...
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Transitioning from Information Sharing to Knowledge Services: Unpacking the Evolution of Rural Media Within the Context of Media Integration
TikTok, a short video-sharing platform, has captured a massive audience since its inception in 2016. This article explores the evolution of rural...
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Analysis of Social Media Marketing Strategy: The Case Study of China and the US
Different countries have distinct social media platforms to conduct marketing strategies. In the United States, there are mainly 4 ways of social...
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The Impact of BYTEDance's Development and Strategy on the Information Industry
With the rapid development of Information technology, the distance between people to people become more and more closer. Information technology...
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Market Analysis of Television Channels in Kazakhstan
Television is an integral part of the modern cultural world. This paper studies the television market in Kazakhstan and presents the participants of...
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The Music Industry Disrupted: The COVID Era
It is hard to overstate the impact the pandemic had on the music industry, particularly for live music events. As David Bowie predicted, touring and...
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Data Embassy in the European Union: The Digital Diplomacy
Digital technologies, the Internet, and social media have brought new opportunities into the lives of people around the world. Therefore, digital...
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Myth 13: Big Tech Faces No Competition
The dominance of today’s Big Tech leaders isn’t a permanent reality. It briefly appeared that way during the pandemic, but the market power of...
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Myth 3: Social Media Is Polarizing America
Compared to the many issues dividing America today, social mediasocial media is a relatively minor factor; it can amplify divisions, but it rarely...
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Research on the Influence of L’Oréal Paris’s Marketing Strategies on Chinese Consumers
With the rapid growth of China’s economy, its huge population base, and a diversified cultural environment, the increase of the cosmetics industry is...
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»Recruiting« und »Boarding«: Wie gewinnen wir die GenZ?
Die demografische Entwicklung stellt alle Arbeitgeber vor große Herausforderungen, wenn es darum geht, qualifiziertes Nachwuchspersonal für sich zu...
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The Global Marketplace for Music
There are develo** music markets around the world, and technology has made it easier for musicians to reach fans in faraway places. Global music...
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Moderne Personalwerbung und -auswahl für die Polizei
Passive Personalsuche über klassische Stellenanzeigen – sogenanntes „post and pray“ reicht für den öffentlichen Dienst schon lange nicht mehr aus....
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E-Commerce und Social Commerce nehmen in China eine herausragende Stellung ein
China hat den E-Commerce-Handel zu einer Erfolgsgeschichte gemacht. Das Zusammentreffen wichtiger Faktoren wie steigender Kaufkraft, Begeisterung für...
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Conclusion
The music business appears to be (almost) the same as it ever was, with a handful of large firms maintaining control over the production and...
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Myth 33: China Has Invented a New Form of Capitalism
China’s economy is best viewed as a giant Asian Tiger. China’s great success stems mostly from its vast size and its adoption of the proven Asian...
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Myth 28: The Internet Is Destroying Journalism
The decline of many national, regional and local newspapers has led to predictable handwringing about the future of the news business. However, both...
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Myth 8: Digital Technology is Dangerously “Addictive”
In today’s world, the intensive use of technology is often a practical requirement. For teenagers, it’s also much more like earlier enthusiasms for...
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Marketing and Social Media: Staying Ahead of the Most Dynamic Market on Earth
I was in Bangkok when I got the offer to go to Shanghai. In 2005, advertising agencies in China were desperate for senior, experienced talent. I had...