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Targeted marketing on social media: utilizing text analysis to create personalized landing pages
The widespread use of social media has rendered it a critical arena for online marketing strategies. To optimize conversion rates, the landing pages...
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AI and data-driven media analysis of TV content for optimised digital content marketing
To optimise digital content marketing for broadcasters, the Horizon 2020 funded ReTV project developed an end-to-end process termed “Trans-Vector...
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Impact of Social Media Marketing on Creating Brand Responsiveness
The aim of the study to examine the Impact of social media marketing on creating brand responsiveness. It focused on public universities in Jordan....
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Technology acceptance and self-enhancement in social media
This study was carried out to unearth the influence of personality traits on technology acceptance factors and self-enhancement motive, and their...
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Regulating Social Media and Its Effects on Digital Marketing: The Case of UAE
Digital Marketing is the most efficient way to market a product/service in the modern era. The most crucial constituent of digital marketing is...
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Effects of Social Media Marketing on Consumer Perception in Liverpool, UK
The purpose of this research is to analyze the effects of social media marketing on consumer perception for the people in Liverpool, UK. The...
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A fuzzy inference supportive social media market analysis for predicting crowd influence in national elections
The interest of the crowd plays a vital role at national level elections not only to predict the influence of participating parties but also to make...
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Ethical Social Media
This chapter discusses ethical social media, and we discuss the Facebook revolution and its impact during the Arab spring as well as social media...
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Which account will you follow? Recommending influential accounts on social media
In the age of social media, brands spend large part of their budget on social media marketing to promote their products. Finding potential followers...
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How Social Media Marketing Enhances Brand Communities Engagement: Develo** an Integrated Model Using S-O-R Paradigm
The purpose of this study is to investigate the various dimensions that lead to the enhancement of brand community engagement. Furthermore, the study...
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DFW-PP: dynamic feature weighting-based popularity prediction for social media content
The increasing popularity of social media platforms makes it important to study user engagement, which is a crucial aspect of any marketing strategy...
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Impact of Social Media Marketing, Innovation, and Effective Management on SMEs Performance: A Conceptual Study
Recently, the social media phenomenon has spread widely across the globe, resulting in the creation of new opportunities to influence individuals in...
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Influence maximization in social networks using discrete BAT-modified (DBATM) optimization algorithm: a computationally intelligent viral marketing approach
Viral marketing relies on a set of users who have characteristics to rapidly increase the propagation of information. In viral marketing, information...
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SocialFi transforms social media: an overview of key technologies, challenges, and opportunities of the future generation of social media
In Web 2.0-based social networks, users suffer from authorities of service providers and politicians, such as revoking users, removing content, and...
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Acquiring information for the social organization: the role of social media use and social capital
In the modern social media environment, social organizations use social networking sites (e.g., Facebook, Twitter, and Instagram) to engage with the...
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Searching for associations between social media trending topics and organizations
Trending topics are the most discussed topics at the moment on social media platforms, particularly on Twitter and Facebook. While the access to...
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Diachronic profile of startup companies through social media
Social media platforms have become powerful tools for startups, hel** them find customers and raise funding. In this study, we applied a social...
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The rise of user profiling in social media: review, challenges and future direction
Social media have become very popular as the number of users, organizations and research associated continue to increase rapidly. As such, user...
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Social Media Marketing for Educational Purposes: Goals, Objectives and Content of the Training Course
In the context of the coronavirus pandemic, the professional activity of each educator has changed towards the use of Internet resources, namely...
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Micro-influencer Marketing Beauty Brand on Social Media
This study aims to analyze how influencers affect marketing for beauty products by how micro-influencers spread a message to consumers. The high...