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Unveiling the impact of employee-customer familiarity on customer purchase intentions: an empirical investigation within the realm of web-based date analytics
This research delves into the intricate dynamics of employee-customer familiarity and its profound influence on customer purchase intentions within...
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Exploring Customer Journey Mining and RPA: Prediction of Customers’ Next Touchpoint
In-depth analysis of customer journeys to broaden the understanding of customer behaviors and expectations in order to improve the customer...
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Mastering Business Data Analytics
In the last chapter, the book encapsulates the journey of mastering business data analytics, beginning with an introduction that discusses the value...
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DAO-LGBM: dual annealing optimization with light gradient boosting machine for advocates prediction in online customer engagement
Social networks have modernized the way people communicate, share information, and consume content. The widespread use of social media platforms has...
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Real-World Big Data Analytics Case Studies
This chapter unfolds a panoramic view across diverse sectors, unveiling the transformative impact of big data analytics on real-world challenges. The...
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Unveiling Marketing Potential: Harnessing Advanced Analytics and Machine Learning for Gold Membership Strategy Optimization in a Superstore
This research paper presents a comprehensive case study conducted in a superstore, introducing a novel gold membership offer and employing...
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Involving users in the development of a modeling language for customer journeys
Although numerous methods for handling the technical aspects of develo** domain-specific modeling languages (DSMLs) have been formalized, user...
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Analytics Practices in Practice: How Software Startup Companies Are Applying Analytics?
Analytics is becoming known for providing exceptional opportunities to companies. However, companies are not utilizing its full potential despite the...
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A Solution to Query Processing Challenges Through Smart Query Processor for Big Data Analytics
Data generation and collection is a continuous process throughout the world. It is going to be difficult to handle various challenges that arise...
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Twenty-five years of real-time surveillance video analytics: a bibliometric review
This study aims to examine, ascertain, and measure the extent of research conducted on real-time surveillance video analytics (RTSVA) and uncover the...
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A technological, data-driven design journey for artificial intelligence (AI) initiatives
The philosophy for information system (IS)-related projects, such as artificial intelligence (AI) projects, embodies systematic and scientific...
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Business Analytics Consulting
In this chapter, we will look at business analytics consulting, particularly what the concept implies and how to build such a career path. We will...
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Business Process Management Bridging Marketing and IT: Transformation Model for Customer Journey Maps and BPMN
Many notations are known for modeling business processes, each has many specific advantages and disadvantages, as well as different distributions....
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Discovering the Journey to Success of Research Productised Startups
Research productisation is a critical process that aims to transform innovative research outcomes into marketable products or services, bridging the...
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Chatbot Analytics mittels Betriebsdaten
Chatbots bieten große Potenziale, Kunden mit geringem Aufwand Informationen bereitzustellen und manuelle Prozessschritte zu automatisieren....
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Video Analytics
The machine learning journey started from structured data long ago to the process of extracting meaningful predictions. As data grew, machine...
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Customer - und Claims Analytics: Mehr Kundenorientierung und Effizienz für Versicherungsunternehmen
Versicherer sind derzeit vielfältigen Herausforderungen ausgesetzt: Kosten- und Margendruck zwingen zu Effizienzsteigerungen in den operativen...
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Business Data Analytics Toolbox: R and RStudio
The second chapter serves as a hands-on introduction to the business analytics tools R and RStudio, which every business data analyst needs. It...
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Cut to the Trace! Process-Aware Partitioning of Long-Running Cases in Customer Journey Logs
Customer journeys are recordings of customer interactions with organizational information systems. These interactions are often recorded into...
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Business Analytics Consulting Phases
This chapter will look at the stages involved in business analytics consulting, mainly when the analytics service is offered as a product from either...