Search
Search Results
-
Architecture and System of E-Commerce
In 1998, Liu Qiangdong founded **gdong in Zhongguancun, and **gdong’s trading model at that time was offline. Later, Liu realized the development...
-
-
A Study Investigating Factors Affecting User Ratings in Mobile Games
Mobile applications have become popular in the world, and they are widely used for a variety of purposes, including entertainment, games, education,...
-
An Insight into Social Media Continuance Use: Through Systematic Literature Review
This study investigates social media’s continuous use through a systematic literature review. Through the theoretical lens of the chronological stage...
-
An Empirical Study of Brand Concept Recall as a Predictor of Brand Loyalty for Dyson
Brand loyalty factors are generally explained by product/service features like design and usability. However, consumers may be attracted to...
-
The Basics of Statistics
Clear and concise business questions need to be formulated prior to develo** a hypothesis and conducting statistics for an online promotion or...
-
Retail Math: Basic, Inventory/Stock, and Growth Metrics
This chapter gives a framework for how to understand, calculate, and assess retail math. Examples of a retail company’s financial history and...
-
Hypothesis Testing and Interpretation of Results
Hypothesis tests define why you are conducting statistical analysis and what particular meaning the results have for the study being conducted for...
-
From Grand Challenges to Great Solutions: Digital Transformation in the Age of COVID-19 20th Workshop on e-Business, WeB 2021, Virtual Event, December 11, 2021, Revised Selected Papers
This book constitutes revised selected papers from the 20th Workshop on e-Business, WeB 2021, which took place virtually on December 11, 2021.The...
-
E-Commerce Concepts, Principles, and Application
This book mainly discusses the background of e-commerce, the basic knowledge of e-commerce, the basic models of e-commerce, the basic principles of...
-
Financial Ratios
While retail math is useful for merchandise companies, financial ratios are used for all types of corporations. These metrics are useful to further...
-
Epilogue
This book showed the step-by-step approach to running many of the fundamental statistics, percentages, and analytics for a retail company. Using a...
-
The Normal Curve
This chapter introduces the most important and widely used distribution in statistics: the normal curve. The normal distribution is bell shaped and...
-
Putting It All Together: An Email Campaign
The objective of this example email campaign is to see whether the buying habits of customers are affected by the type of model used in advertising,...
-
Exploring Freelancer Attributes with Peer Endorsements
Online freelancing markets connect buyers with workers globally to assign various categories of tasks. A worker’s quality on the platform could be...
-
Pixel Importance: The Impact of Saturation and Brightness on the Spread of Information on Social Media
Social media engagement has been extensively studied, but there is an opportunity for greater understanding of how content embedded as an image or...
-
Background of E-Commerce
At Dartmouth College in the United States in 1956, John McCarthy and other scientists began to explore the use of machines to mimic human learning...
-
-
Benefits of Business Intelligence Systems and Multiple National Cultures During Covid-19
Infobesity presents a challenge in the information age, necessitating business intelligence systems for conducting business. The information age is...
-
Drivers of Technological Innovation in SMEs During Covid-19 Times: An Analysis in the Caribbean Region Using ICONOS Program Database
Technological innovation is still a challenge for SMEs in emerging countries, mainly due to the lack of financial, structural, capital, and proper...