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Necessary perceptions of family values and luxury characteristics for brand luxuriousness: evidence from luxury watch brands
Conceptual literature and empirical research suggest that consumers’ perceptions of family values governing brand management influence their...
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Technology devalues luxury? Exploring consumer responses to AI-designed luxury products
The current work examines how consumers respond to luxury products designed with significant utilization of technology. It delineates two inherent...
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How rarity and exclusivity influence types of perceived value for luxury
The purpose of this study is to investigate how exclusivity and rarity (natural versus virtual) influence consumers’ perceived value (functional,...
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The correlation between honesty-humility and attitude toward counterfeit luxury
This research focuses on the relation between Honesty-Humility and attitude toward counterfeit luxury. Honesty-Humility is defined as the tendency to...
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Designing Luxury Brands The Art and Science of Creating Game-Changers
This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and...
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You ain’t foolin’ me! Imposter judgments in luxury status signaling
Past research has documented how consumers judge themselves as imposters when consuming luxury. By contrast, this research considers if and when...
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Marketing communications in luxury fashion retail in the era of big data
Demonstrative consumption is a manifestation of consumer behavior that occurs not only in offline sales but also in electronic commerce. This...
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Segmenting travellers of luxury destinations in a post-pandemic era
The purpose of this study is to adopt a segmentation approach in order to classify travellers who intend to travel to luxury destinations in the...
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Luxury Consumer Behavior
The concept of luxury is intricate and multifaceted, going beyond simple utility or necessity. It speaks of goods, services, or encounters that are...
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How luxury fashion brands leverage TikTok to captivate young consumers: an exploratory investigation using video analytics
Fashion brands including luxury brands are embracing TikTok to access young consumers, but there is a notable absence of research on how luxury...
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Hideous but worth it: Distinctive ugliness as a signal of luxury
Long-standing wisdom and academic research consistently agree that consumers choose attractive products and avoid ugly ones. And yet, multiple luxury...
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A strategic sustainability model for global luxury companies in the management of CO2 emissions
Luxury brands are at the forefront of sustainability efforts and carbon emission reductions to fight climate change. The goal of this paper is to...
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Marketing Luxury Services Concepts, Strategy, and Practice
This textbook discusses luxury marketing management, considering the broader range of decisions related to the complexities of offering luxury as...
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Consumer–brand relationship in the phygital age: a study of luxury fashion
This study focuses on hybrid consumption experiences that originate from encounters between the physical and the digital realms. The aim is to...
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Brand authenticity influence on young adults’ luxury sneakers brand preference: the mediating role of brand image
It is of interest to examine how consumers perceive luxury brands with the different elements of authenticity, leading to brand image, for companies...
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Luxury Consumer Behavior
This chapter presents an overview of the main concepts related to theories about individual, behavioral, social, and anthropological factors related...
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Luxury goods and services in recession periods. Time trends and persistence analysis
The objective of this research paper is to understand and analyze the behavior of the prices of luxury goods and services in the two most important...
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Effects of the dark triad on word of mouth in the luxury context: the moderating role of opinion divergence
The study examines the effects of the dark triad traits (i.e., psychopathy, narcissism, and Machiavellianism) on positive word-of-mouth (WOM)...
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Designing Luxury Brands, Hard Luxury, and the Epigenetics of Success
In this chapter, inspired by the Swarovski and the FENG J cases, we analyze the role of shiny and artistry in hard luxury. We reflect upon the...
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Would luxury brands benefit from empowering consumers in product decision-making?
This study explored how varying levels of empowerment strategies (i.e. full-empowerment, empowerment-to-select, and zero-empowerment) influence...
