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Develo** 360-degree stimuli for virtual tourism research: a five-step mixed measures procedure
Virtual reality has emerged as a powerful tool for the design of immersive tourism experiences. Prior studies have primarily relied on externally...
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Using value co-creation behavior as a mediator to explore the influence of virtual tourism community characteristics on destination brand equity
This paper investigates the influence of community characteristics (community leaders’ enthusiasm and community members’ offline activities) on...
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Psychological recovery effects of 3D virtual tourism with real scenes -- a comparative study
ObjectiveThis study explores the psychological recovery effects of virtual tourism on individuals.
MethodsRelevant research usually tends to examine...
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Does familiarity with the attraction matter? Antecedents of satisfaction with virtual reality for heritage tourism
Virtual reality (VR) is a topic of growing interest. While many researchers have identified factors that influence satisfaction with VR, additional...
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Interpreting the perceptions of authenticity in virtual reality tourism through postmodernist approach
Based on the authenticity theory and limited extant research on virtual reality (VR) tourism experience, this study aims to extend authenticity...
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Authenticity in Objects and Activities: Determinants of Satisfaction with Virtual Reality Experiences of Heritage and Non-Heritage Tourism Sites
Virtual Reality (VR) is becoming an increasingly important technology in a host of industries, including tourism. VR can provide virtual experiences...
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The use of 360-degree virtual tours to promote mountain walking tourism: stimulus–organism–response model
Based on the stimulus–organism–response (S–O–R) theory, this study attempts to investigate how the use of 360-degree virtual mountain walking tours...
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Entrepreneurs′ perceptions of innovation, wine tourism experience, and sustainable wine tourism development: the case of Romanian wineries
Innovation in the wine tourism network is the path to success, considering the rapid changes in customer behaviour. The purpose of this study—based...
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Interactive webcam travel: supporting wildlife tourism and conservation during COVID-19 lockdowns
Using the conceptual frameworks and theories of virtual tourism, telepresence and para-social interactions, this exploratory study investigates an...
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Deep resource allocation for a massively multiplayer online finance of tourism gamification in metaverse
We would like to develop an effective multi-user finance service for tourism gamification in the metaverse. Such a digital marketing is emerging and...
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A user experience perspective on heritage tourism in the metaverse: Empirical evidence and design dilemmas for VR
The tourism industry will be shaped by the growth and development of the metaverse in the coming decades. Virtual reality (VR) will enable the...
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Metaverse for tourists and tourism destinations
In response to the growing need for in-depth research on how the metaverse impacts our daily interactions, this study aims to explore the ways in...
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How information and communication technologies contribute to rural tourism resilience: evidence from China
Rural tourism plays an important role in advancing the rural economy but faces unexpected risks and challenges such as the deterioration of...
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Body and Mind in Virtual Dark Tourism Experiences and Artwork Creations: Embodied Cognition Reaction Perspectives
Dark tourism experiences visualized in destinations evoke diverse tourist experiences, triggering negative emotions and offering insights into...
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Marketing Tourism Products in Virtual Reality: Moderating Effect of Product Complexity
As the tourism industry faces growing competition and digital transformation in the post-pandemic era, virtual reality has emerged as a creative...
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Investigation of tourism brand design and communication strategy integrating multimedia technology
With the advent of reform and an open economic policy, the tourism domain has undergone accelerated growth paralleled by an enhancement in people’s...
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Understanding the development of blockchain-empowered metaverse tourism: an institutional perspective
Blockchain and the metaverse are believed to be the most disruptive technologies that would transform the current tourism and hospitality landscape....
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Embracing geospatial analytical technologies in tourism studies
With the ongoing development of information and communications technology, geospatial technologies have become increasingly important in monitoring,...
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A bibliometric analysis of virtual influencers in the Web of Science
The role of virtual influencers has risen in popularity. However, the revisions on this are scarce and incomplete. In this framework, two main...
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Virtual Tourism Experience: A Tale from Malaysia
The tourism and hospitality industry is one of the sectors that have witnessed more remarkable changes brought by technology. Technology is paramount...