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The future of sports ticketing: Technologies, data, and new strategies
Though the sports markets have been growing rapidly, the growth rate of ticket revenues has trailed other revenue streams. With the push for use of...
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Planning Process of Sports Sponsoring
Sports sponsoring has developed since the 1980s into a communication tool that has increasingly emancipated itself compared to other tools of...
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Services of Sports Agencies
As a rule, sports agencies have a proven marketing expertise and a larger customer or client base. Their focus can concentrate on certain sports...
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Hail to thee, my sports team brand: investigating the drivers of eFANgelism among fans of selected sports teams in the English Premier League (EPL)
Sports fans participate in supporting sports teams by demonstrating various attitudinal behaviors such as loyalty, purchase intention, and stadium...
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Forms of Sports Sponsoring
Sports is an event that is associated with a multitude of emotions for both active athletes and spectators of sporting events. Companies try to use...
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Sports fandom in the metaverse: marketing implications and research agenda
The metaverse is transforming how sports fans consume sports, express their fandom, and interact with sports brands representing professional sports...
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Blockchain Innovation in Sports Economies
In this chapter, Potts, Thomas and Tierney consider sports as an economy and the impact of innovation, blockchain technology and its applications, on...
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Budgeting of Sports Sponsoring
Engagement in sports sponsoring often involves a significant financial commitment. This not only refers to the agreed funds for the sponsored party,...
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The Reach of Sports Technologies
Schlegel and Hill outline the megatrends of sport in Australia and introduce an additional megatrend, the use of sports technologies, which they...
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Strategic Orientation of Sports Sponsoring
Companies sports sponsoringdevelopment of a strategystrategy developmentsports sponsoring face the challenge of strategically using sponsoring...
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Sports Marketing at the Center of Various Markets
This chapter explains the key concepts, structures and features of the sports market as well as the systematic management processes in sports...
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Operational Design of Sports Sponsoring
Sponsoring requires, above all, a convincing, i.e., widely accepted realization for successful realization. Certain design dimensions play an...
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Selection of Engagements in Sports Sponsoring
The selection of Sponsoringssports sponsoringSelection of sports sponsorings in sports sponsoring is both a strategic and a tactical decision....
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Situation Analysis in Sports Sponsoring
The starting point for engagement in sports sponsoring is a systematic situation analysis on various levels. This includes the level of relevant...
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Artificial data in sports forecasting: a simulation framework for analysing predictive models in sports
Far-reaching decisions in organizations often rely on sophisticated methods of data analysis. However, data availability is not always given in...
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Sports in the Third Connected Age
In this chapter, Tobaccowala looks back on how sports were impacted by the first two connected ages and forward to the key changes expected to sports...
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Goals and Target Groups of Sports Sponsoring
The situation analysis in sports sponsoring serves to identify the economic and non-economic problems for the involved parties. From the sponsor’s...
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Basics of Sports Marketing
This chapter sets out the basic aspects of a commercially usable sports marketing. It explains how values can be created and revenues generated in...
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Trends in the Use of Sports Sponsoring
The framework conditions of recent years have repeatedly made it clear how quickly changes in the environment and new topics arise that have a high...
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How Technologies Impact Sports in the Digital Age
Schmidt introduces the relationship between technology and sports in the digital age taking time to outline improvements to athletic performance,...