Search
Search Results
-
Understanding consumer engagement in online brand communities: An application of self-expansion theory
Despite a growing importance of consumer engagement on online brand communities (OBCs), empirically derived insights into its antecedents, dynamics...
-
A Self-expansion Theory for Driving Tourist’s Attitudes and Behavioral Intentions: An Abstract
With continuous changes in tourists’ needs, destination marketers keep attempting to facilitate creative and satisfactory strategies in destinations...
-
“What drives loyal fans of brand pages to take action? The effects of self-expansion and flow on loyal page fans’ sharing and creation activities”
Consumer-driven sharing and creation activities are valuable engagement activities as they help spread awareness and interaction for brands on social...
-
Brand addiction’s mediation of brand love and loyalty’s effect on compulsive buying: the case of human brands
This study focuses on examining the role of celebrities as human brands and their endorsements by integrating the Self-Expansion theory. We propose a...
-
Missed connections: A resource-management theory to combat loneliness experienced by globally mobile employees
All globally mobile employees (GMEs) share a common propensity to experience loneliness when they relocate to a new country where they have yet to...
-
Agency Theory
Agency theory is a concept which perceives the company as a nexus of contracts between various actors who cooperate in order to maximize firm profit....
-
Basic E-Commerce Theory
This chapter comprehensively combines the laws, regulations, policies, and other theories contained in the “visible hand” of the government, as well...
-
Conceptual Framework and Theory Development
A conceptual framework is a structure that researchers use to best explain the relationship they expect to see between variables, or the...
-
The grounded theory approach to brand purpose equity drivers: the practitioner’s perspective
The brand purpose is a relevant new concept considered and applied by companies. However, the existing research is primarily isolated case studies,...
-
Organizational Theory and Its Inspiration
In terms of disciplinary affiliation, Enterprise organization engineering belongs to Organization theory and it is the latest development of...
-
Why managers still matter as applied organization (design) theory
Core organization design issues have emerged in recent popular and influential discussions of managers and organizations, specifically in a genre of...
-
Prefiguring the Design of Freedom: An Informational Theory Approach to Socio-Political Cybernetics; Analysing the Messages in 2021 Colombian Uprisings
OriginThe research analysed the messages communicated during the uprisings in a city in Colombia during 2021. The objective of the study was to...
-
Using social presence theory to predict online consumer engagement in the emerging markets
The purpose of this paper was to contribute to the dimension of online consumer engagement in the emerging markets. The study is based on the social...
-
The emergence of populism as an institution and its recursive mechanisms: A socio-cognitive theory perspective
The rise of populism worldwide provides an excellent setting to explore the dynamic relationships among international business (IB), institutional...
-
Dynamic capabilities in sole proprietorships: theoretical model through grounded theory
The purpose of this study is to identify the model that explains the process of creating dynamic capabilities of the sole proprietorships in the...
-
Agency Theory
Agency theory is a concept which perceives the company as a nexus of contracts between various actors who cooperate in order to maximize firm profit....
-
Social Justice Theory as a Disorganized Religion
Religions from a human perspective are cultural structurescultural structures that satisfy needs that are part of what it means to be human. The...
-
The Impact of the Theory of Planned Behaviour (TPB) and the Theory of Reasoned Action (TRA) on the Growing Field of Halal Technology
The significant level of consumer interest in Halal products has led to a surge in demand within the Halal sector. The market for Halal products has...
-
International business research: The real challenges are data and theory
We agree with Aguinis and Gabriel that, contrary to Eden and Nielsen, international business (IB) is not uniquely complex, but argue that it faces...
-
A ‘deviant men’ theory of business expectations in nascent entrepreneurs
In this article, we develop a gendered analysis of the expectations of venture growth by nascent entrepreneurs. Male entrepreneurs are notably...
