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  1. Sales Management

    Selling is one of the most exciting activities in business. Sales is the company’s “eyes and ears” watching and listening to the customers. Sales...
    Chapter 2023
  2. Strategic Sales Management Insights and Guidance from Top Interim Managers

    Sales is a CEO's job, or at least it should be. But many entrepreneurs and managers come from other disciplines such as legal, production or product...

    Peter Buchenau in Future of Business and Finance
    Book 2023
  3. Sales Management

    The term sales management is a combination of two words – sales and management. Sales is the art of planning in the mind of another, a motive which...
    Chapter 2022
  4. Integrating supply chain risk management activities into sales and operations planning

    Sales and operations planning (S&OP) became a relevant managerial topic for academics and practitioners with a growing literature body and...

    Christian Kalla, Luiz Felipe Scavarda, Bernd Hellingrath in Review of Managerial Science
    Article Open access 23 March 2024
  5. Lead Management Automation Unites Marketing and Sales

    Especially in Anglo-American countries, the support of sales is considered the most important task of marketing. In Germany, however, marketing has...
    Chapter 2023
  6. Performance Management in Sales

    The term sales management is a combination of two words—sales and management. Sales is the art of planning in the mind of another a motive which will...
    Chapter 2022
  7. Integrated Product and Sales Management in B2B Develo**, Managing and Selling Technology Based Industrial Products Profitably

    This book describes the advantages of a high level of integration between product and sales management. It explains how highly integrated product and...

    Claus Tintelnot
    Book 2023
  8. How do firms value sales career paths?

    Sales employees can build their careers across industries, firms, and occupations. Yet it is unclear how their sales career paths affect their...

    Ali Reza Keshavarz, Dominique Rouzies, ... Michael Segalla in Journal of the Academy of Marketing Science
    Article Open access 17 June 2023
  9. Sales

    Sales is critical for any organization to survive. The revenue generated from selling products is raising capital from the most important source:...
    Charles Edge, Chip Pearson, Amy Larson Pearson in The Startup Players Handbook
    Chapter 2023
  10. Sales education in Italian universities: state of the art and future directions

    During the last 10 years, scholars focused their attention on how sales education has evolved and highlighted the relevant impact of teaching...

    Silvio Cardinali in Italian Journal of Marketing
    Article Open access 26 February 2024
  11. Classification of Integrated Product and Sales Management

    In classical organizational theory product and sales management activities are part of the marketing function, but they are usually not managed...
    Chapter 2023
  12. Women’s underrepresentation in business-to-business sales: Reasons, contingencies, and solutions

    Sales faces the second-largest gender gap of any corporate function, with women’s underrepresentation even more pronounced in business-to-business...

    Aline Isabelle Lanzrath, Christian Homburg, Robin-Christopher M. Ruhnau in Journal of the Academy of Marketing Science
    Article Open access 07 December 2023
  13. Artificial intelligence in business-to-business (B2B) sales process: a conceptual framework

    The present study introduces a conceptual framework to explore sales professionals’ use of artificial intelligence (AI) in the sales process. The...

    Michael Rodriguez, Robert Peterson in Journal of Marketing Analytics
    Article 27 January 2024
  14. A theory of sales system shocks

    Research primarily explores sales phenomena during normal periods. However, triggering events (e.g., natural disasters, security catastrophes,...

    Nathaniel N. Hartmann, Nawar N. Chaker, ... Johannes Habel in Journal of the Academy of Marketing Science
    Article 08 July 2023
  15. Integration of Sales Partners into Lead Management

    “The Internet has radically changed the buying process!” How many thousands of technical articles or lectures in recent years have begun like this?...
    Philipp Baron von der Brüggen in Marketing and Sales Automation
    Chapter 2023
  16. Self-oriented competitiveness in salespeople: sales management implications

    We explore the complexity of salesperson competitiveness and the concept of self-oriented competitiveness (SOC). Study 1 develops and validates a...

    Wyatt A. Schrock, Douglas E. Hughes, ... John R. Hollenbeck in Journal of the Academy of Marketing Science
    Article 21 July 2021
  17. The Agile Sales Successfully sha** transformation in sales and service

    The demands on companies are changing rapidly due to digitalization. Today's customers want to be served conveniently, directly, solution-oriented...

    Claudia Thonet
    Book 2023
  18. Sales ambidexterity and performance: a behavioral paradigm through the Career Stage framework

    Sales professionals worldwide have a decisive role in bringing value to organizations and supply chains, but pressures are challenging the existing...

    Marta Giovannetti in Italian Journal of Marketing
    Article 25 August 2023
  19. A theory of predictive sales analytics adoption

    Given the pervasive ubiquity of data, sales practice is moving rapidly into an era of predictive analytics, using quantitative methods, including...

    Johannes Habel, Sascha Alavi, Nicolas Heinitz in AMS Review
    Article Open access 13 February 2023
  20. Hybrid Sales Approach and Sales Enablement

    When we ask ourselves what now distinguishes the concept of digital sales and the concept of sales enablement from one another, particularly in the...
    Dietmar Kilian, Peter Mirski, Britta Lorenz in Sales Enablement
    Chapter 2023
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