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Product Management
Leading product management in B2B means mastering many tasks and achieving many goals. These cannot be accomplished without integration and thus...
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Successful Product Management Tool Box for Professional Product Management and Product Marketing
Learn everything about professional product management in this book
If you have always wanted to actively market your products, this is the book for...
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International Product Management
International product management includes all decisions relating to the development, management, and organisational integration of tangible and...
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ChatGPT in Product Management
In this chapter, we explore the role of ChatGPT in product management, discussing how this next-gen AI technology is revolutionizing various aspects...
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An operations and supply chain management perspective to product innovation
The critical role of product innovation in sustaining competitive advantage in the marketplace has long been acknowledged by both management scholars...
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Management accounting and new product development: a systematic literature review and future research directions
This paper systematically reviews the existing literature at the crossroads of management accounting and new product development. At present, the...
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Product Portfolio Rationalization and Management in the Supply Chain
Products are of strategic significance to firm performance and long-term competitiveness. A successful product portfolio represents an optimized...
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Integrated Product and Sales Management in B2B Develo**, Managing and Selling Technology Based Industrial Products Profitably
This book describes the advantages of a high level of integration between product and sales management. It explains how highly integrated product and...
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Process-Oriented Product Management: Work Processes, Process-Oriented Marketing and Innovation Management
In addition to solving organizational issues, as a product manager you also have to coordinate and design the process organization. Especially in...
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Product Portfolio Rationalization and Management in the Supply Chain
Products are of strategic significance to firm performance and long-term competitiveness. A successful product portfolio represents an optimized...
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An integrated production planning and inventory management problem for a perishable product: optimization and Monte Carlo simulation as a tool for planning in scenarios with uncertain demands
This paper addresses a novel problem inspired by a practical situation faced by a Brazilian dairy company, which presents the integration of...
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Green PLM: business goals-oriented algorithm assessing the greenness of a product in the new product development phase for the automotive industry
Sustainability-oriented new product development process is becoming of key importance in many sectors of the industry. Especially in the automotive...
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Classification of Integrated Product and Sales Management
In classical organizational theory product and sales management activities are part of the marketing function, but they are usually not managed...
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The Role of SKU Management in Product Variety Reduction Projects
To address customers’ increasing demands for specialized products, manufacturers are offering an increasing amount of standard and customized...
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Conflict management in agile distributed development: evidence from product development and services engagements
Agile approaches being practised by multiple teams operating remotely are widely adopted for large software development efforts these days. An agile...
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Product life cycles, product innovation and firm growth
This paper studies research and development (R &D) for product innovation of firms faced with “product life cycles.” We represent the concept of...
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The Management of Continuous Product Development Empirical Research in the Online Game Industry
This book discusses theoretically and empirically the trade-off relationship between the frequency of product adaptation activities and the...
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Does organizational innovation facilitate product innovation? Evidence from Korean Manufacturing Firms
Production innovation enables businesses to remain relevant and drives economic growth. However, many business leaders struggle to identify existing...
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Product Management: Positioning, Core Competencies and Organizational Integration
What distinguishes successful companies? Certainly the ability to develop products, successfully launch them on the market and optimally design the...