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Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing
In this article, we argue that non-fungible tokens (NFTs) challenge established marketing understanding of digital ownership, uniqueness, and value;...
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Understanding non-fungible tokens (NFTs): insights on consumption practices and a research agenda
Non-fungible tokens (NFTs) have expanded beyond the cryptoart movement into the digital realm, promising a multibillion-dollar virtual ecosystem....
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Neue Wege im Marketing: Web3-Technologie und Non-fungible Tokens (NFTs)
Das Web befindet sich im Wandel. Während das Web 1.0 einfache statische Webseiten kennzeichnet und das Web 2.0 die Ära der Interaktivität und...
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Non-Fungible Tokens (NFTs) Examining the Impact on Consumers and Marketing Strategies
This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the...
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Value creation and capture in decentralized finance markets: Non-fungible tokens as a class of digital assets
Information technology (IT) has radically changed the financial services industry, with the most recent transformation toward Fintech and...
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The Decentralization of Romanian Tourism Through Blockchain and Non-Fungible Tokens: A Case Study on Stramosi NFTs
The tourism and hospitality sector urgently needs digital technologies that will lead to efficiency enhancement, lower costs, and greater...
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Utilizing Non-fungible Tokens for an Event Ticketing System
Non-fungible tokens (NFTs) are unique and indivisible blockchain-based tokens introduced in late 2017. While fungible tokens have enabled new use...
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Blockchain, Crypto Assets und Gamer Tokens: Von In-Game Items und Non-Fungible Tokens (NFTs)
Blockchain, eine Teildisziplin der Distributed-Ledger-Technologie, ist eine der wichtigsten jüngsten IT-Entwicklungen unseres Jahrtausends. Experten...
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Problems Solved by NFTs
Non-fungible tokens (NFTs) are digital assets that can come in the form of art, music, in-game items, videos, and more and seem to be everywhere...
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NFT (Non-Fungible Tokens) – Ein Boost für unsere heutigen Ökosysteme oder nur ein Hype?
In unserer heutigen Geschäftswelt sind sie nicht wegzudenken: Ökosysteme. Hoch komplex und wenig interoperabel bedürfen sie einer neuen...
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How Do Luxury Brands Utilize NFTs to Enhance Their Brand Image?
Non-fungible tokens (NFTs) have witnessed unprecedented dynamism over the recent years with only few luxury brands experimenting with the technology...
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Uncovering Trends and Other Applications of NFTS
As we stand on the precipice of a new era, the digital age continues to redefine our lives in ways that were once beyond imagination. One...
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NFTs for Business A Practical Guide to Harnessing Digital Assets
Move beyond the tech jargon and the hype of non-fungible tokens (NFT)s and become empowered to think through solutions to solve your specific...
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Voting participation and engagement in blockchain-based fan tokens
This paper investigates the potential of blockchain-based fan tokens, a class of crypto asset that grants holders access to voting on club decisions...
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Crypto Tokens and Token Systems
Cyptographic tokens are one of the cornerstones of the new blockchain world but the knowledge about these digital objects is still limited. In this...
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The Music Industry and NFTs
The concept of NFTs in music, or “music NFTs,” offers an innovative approach to digitizing and monetizing music. A music NFT isn't merely a digitized...
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NFT-enabled organization design: prospects, promises and hurdles
Non-fungible tokens (NFTs) are digital assets based on blockchain technology that are increasingly being used for various applications in...
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The Concept and Technicalities of NFTs
This chapter conceptualizes NFTs, describes their creation process, and illustrates their main characteristics (i.e., unicity, indivisibility, and...
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Legal Nature of NFTed Artwork: A Comparative Study
Tokenisation in blockchain opens multiple new possibilities for businesses and individuals. Non-fungible tokens (NFTs) are widely adopted by the...