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Market segmentation and dynamic price discrimination in the U.S. airline industry
Airfares are affected by a variety of factors, but it is less clear which factors are the key determinants and how they interact. Based on a unique...
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Market Segmentation
Market segmentation describes the practice of grou** consumers that are alike concerning specific characteristics. The idea is that firms can...
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A novel Group-FlowSort method for sorting large-scale problems with application to market segmentation
In the big data era, promising telecom companies need to develop their user strategies when facing large-scale data. For this purpose, we considered...
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How can entrepreneurs improve digital market segmentation? A comparative analysis of supervised and unsupervised learning algorithms
The identification of digital market segments to make value-creating propositions is a major challenge for entrepreneurs and marketing managers. New...
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Market Segmentation for e-Tourism
Market segmentation is a well-established and commonly used concept in tourism. Businesses and destinations benefit from a segmentation strategy...
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Chinese Business Groups: Strategic Responses to Market Segmentation
Under economic globalization, the international competitiveness of Chinese enterprises mainly comes from China’s country-specific advantages,...
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Prediction and profitability in market segmentation ty** tools
A vital component in strategic segmentation is the ty** tool. Little is known about their prediction performance. Even less is known how well they...
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Market Segmentation: Create a Clear Focus for Your Sales Activities
Market segmentation helps to create order: first in your mind, then in your sales department. Often, customers and potential customers are not...
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The digital divide: psychographic segmentation in the Canadian banking context
In this research, the authors conduct a psychographic segmentation analysis within the Canadian banking context to identify segments at risk of...
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Market Segmentation
Market segmentation describes the practice of grou** consumers that are alike concerning specific characteristics. The idea is that firms can...
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A novel bidding strategy based on dynamic targeting in real-time bidding market
Driven by big data analytics technology, real-time bidding (RTB) advertising has emerged as a mainstream paradigm in online advertising. Demand-side...
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Visibility graph and graph convolution networks-based segmentation of carbon emission in China
Carbon emissions drive climate change. Especially with the rapid development of economy, carbon emissions are increasing in recent years, and the...
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Green Segmentation, Targeting, and Strategic Positioning
Market segmentation is a pivotal strategy in fostering the green transition within businesses. This approach allows companies to strategically target...
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Segmentation, Targeting, and Positioning
This section consists of three cases on segmentation, targeting, and positioning (STP) highlighting both conventional marketing and data-driven...
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Optimal pricing and greening decisions in a supply chain when considering market segmentation
This study investigates the optimal pricing and the remanufactured product’s greening decisions in a supply chain consisting of one manufacturer and...
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International Market Selection
The selection of foreign markets is one of the basic strategic decisions of international marketing management. A multi-stage procedure is...
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Market Segmentation, Targeting, Differentiation and Positioning
The value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a...
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Benefit segmentation in the tourist accommodation market based on eWOM attribute ratings
Given the increasing importance of electronic word-of-mouth (eWOM) in the global tourism market, the purpose of the study was to estimate weights...
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Market Segmentation for e-Tourism
Market segmentation is a well-established and commonly used concept in tourism. Businesses and destinations benefit from a segmentation strategy...
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How can algorithms help in segmenting users and customers? A systematic review and research agenda for algorithmic customer segmentation
What algorithm to choose for customer segmentation? Should you use one algorithm or many? How many customer segments should you create? How to...
