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Export Market Orientation A Comprehensive Literature Review
This book integrates the fundamental concept of international business theory, internationalization theory, and market orientation theory providing...
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The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana
This paper examined the effect of brand orientation and market orientation on the performance of service firms in Ghana. The paper used a...
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Influence of social capital, market orientation, and technological readiness on researchers’ interactions with companies
This study investigates the influence of social capital, market orientation, and technological readiness levels (TRLs) on the intensity of...
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The key role of market orientation in innovation ambidexterity in agribusiness firms
The objective of this study is to examine the relationships between market orientation , organizational culture , proactive management , organizational...
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Exploring impact of entrepreneurial orientation on firm performance – moderators’ variability under changing market conditions
Previous research has indicated that the impact of entrepreneurial orientation (EO) on performance is ambiguous. This relationship can be affected by...
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Market orientation (once again): Challenges and a suggested solution
Previous research shows almost unequivocally that market orientation (MO) has positive performance consequences for companies. However, research...
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The associations between management control systems, market orientation and CSR use
This study contributes to the management control system (MCS) literature by examining the association between MCSs, specifically Simons’ (Levers of...
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Customer integration in the supply chain: the role of market orientation and supply chain strategy in the age of digital revolution
Ever increasing demand for customization and product diversity from the customers has made it important for firms to predict changes in the customer...
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Creating Vision Context: Proactive Market Orientation
In ► Chap. 8 , we focused on how to map out a broad industry-level opportunity for an entrepreneurial team....
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The influence of entrepreneurial orientation on firm growth among Iranian agricultural SMEs: the mediation role of entrepreneurial leadership and market orientation
Entrepreneurship orientation is a fundamental topic both in entrepreneurship and in management that has a critical role in the development of the...
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Are greener start-ups of superior quality? The impact of environmental orientation on innovativeness, growth orientation, and international orientation
This paper merges the literature on green and high-quality entrepreneurship by introducing environmental orientation as an unrecognised...
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Digital orientation and analyst recommendations: Evidence from China
Because of information asymmetry in the capital market, analysts find it difficult to obtain accurate internal information of the enterprise and...
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Purpose orientation: An emerging theory transforming business for a better world
Why are leaders rethinking their fundamental profit orientation and charting paths to broader strategies with societal goals based on “purpose”? More...
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A Comparative Analysis of Market Orientation, Entrepreneurial Orientation, Entrepreneurial Marketing, and Firm Performance: An Abstract
It has been established in marketing and entrepreneurship literature that both market orientation (MO) and entrepreneurial orientation (EO) have...
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Strategic orientation and performance of SMEs in Nigeria: moderating role of competitive intensity
Small and medium scale enterprises (SMEs) are an important framework for promoting economic prosperity and wealth creation. Despite their importance...
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Entrepreneurial orientation as a theory of new value creation
Explaining how and why entrepreneurial orientation (EO) enhances firm outcomes is critical as it explicates specific causal mechanisms and boundary...
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Entrepreneurial propensity for market analysis in the time of COVID-19: benefits from individual entrepreneurial orientation and opportunity confidence
This paper illustrates nascent entrepreneurs’ decision-making process during the COVID-19 pandemic and sheds light on determinants and mechanisms of...
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Innovation orientation and long-term performance: The mediating role of market perception capability
This paper examines the relationship between the orientation towards innovation of SMEs and long-term performance, considering market perception...
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Dynamic capabilities as a moderator: enhancing the international performance of SMEs with international entrepreneurial orientation
This paper explores the impact of International Entrepreneurial Orientation (IEO) on the international performance of Small and Medium-sized...
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Sectorial evaluation and characterization of internal marketing orientation through multicriteria analysis
This research carries out a comparative analysis of the Internal Market Orientation (IMO) to a sample of small and medium enterprise companies, which...
