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Examples for the Stationary Retail Trade of the Future
In particular, the major platforms and online retailers, as well as international D2C brands, are leading the reinvention of brick-and-mortar...
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Best Practices for AI in Retail: Also for Multisensory?
Meanwhile, there is no doubt about the realization that brick-and-mortar retailers need to reinvent themselves. For example, stationary retailers in...
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Intelligent Retail
In smart retail, there are five central issues that will shape the retail of the future. First and foremost, the basic prerequisites must be created...
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Fintech Adoption for Poverty Alleviation in African Countries: Application of Supervised Machine Learning Approach
Financial Inclusion is believed to play an important role in spurring economic growth, enterprise development, reducing income inequalities & child...
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Machine learning and artificial intelligence use in marketing: a general taxonomy
The emergence of consumer-generated data and the growing availability of Machine Learning (ML) techniques are revolutionizing marketing practices....
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Analyzing Customer Behavior In-Store: A Review of Available Technologies
Online channels collect almost effortlessly a lot of behavioral customer data in a fully automated manner. Providing a comparable number of metrics...
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Technological Innovations in Interactive Marketing: Enhancing Customer Experience at the New Retail Age
The advent of the internet and other technological innovations has brought transformational changes in the retailing environment. Looking into the...
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How smart technology empowers consumers in smart retail stores? The perspective of technology readiness and situational factors
Smart retail stores have been gaining momentum in smart retailing. Instead of relying on in-store staff like traditional counterparts, smart retail...
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An integrated model of retail brand equity: the role of consumer shop** experience and shop** value
Brands are valuable intangible assets with long-term benefits. In the retail industry, branding is particularly important due to the highly...
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WeChat mobile-payment-based smart retail customer experience: an integrated framework
The purpose of this paper is to explore the role of WeChat mobile-payment (m-payment)-based smart technologies in improving the retail customer...
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Retail Supply Chains and Sustainability: True Possibilities or Insolvable Paradox?
This chapter discusses the effects of sustainability on retail supply chains in the context of the triple bottom line of the economy, environment,...
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Exploring the Influence of Experiential Characteristics in Fashion Pop-Ups on the Retail Experience of UK Millennial Consumers
Context—Pop-up stores, characterised by their temporal, experiential and unconventional approach, are ascending as a strategic retail format in the...
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Retail Supply Chains and Sustainability: True Possibilities or Insolvable Paradox?
This chapter discusses the effects of sustainability on retail supply chains in the context of the triple bottom line of the economy, environment,...
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Concluding Remarks
This dissertation is entitled Managing Robotics in Retail: A Service Systems Perspective. It explains how SRs can be managed in brick-and-mortar...
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Role of risk perception and situational factors in mobile payment adoption among small vendors in unorganised retail
This article focuses on studying the inter-relationships among various types of perceived risk and assessing the degree of perceived risk (PR) in the...
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Forecasting e-commerce consumer returns: a systematic literature review
The substantial growth of e-commerce during the last years has led to a surge in consumer returns. Recently, research interest in consumer returns...
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How to Design Human–Machine Interaction in Next-Generation Supply Chain Planning
Decision support systems for supply chain planning have been supporting planners over decades to improve their decision-making in many different...
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Meta-Targeting and Business Ideas in Online Retailing
As internet usage continues to grow in terms of user numbers as well as usage intensities, online retail sales continue to increase rapidly. The...
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Augmented reality-delivered product information at the point of sale: when information controllability backfires
Augmented reality-delivered product information (ARPI) can overcome the limited space at the point of sale to inform shoppers on demand and will...
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Optimal operational strategies for online retailers with demand and return uncertainty
Online retailers incur added costs to receive returned products from customers compared to their traditional brick and mortar counterparts. When a...
