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Advancing marketing theory and practice: guidelines for crafting research propositions
Effective research propositions are key to advancing marketing theory and practice. However, our discipline provides little guidance on how to...
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Defense Offsets: Propositions and Different Perceptions
This paper presents a systematic literature review to analyze propositions related to offset practices in the international defense market. 73...
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When Effective Consumer Value Propositions Emerge
Customer value proposition (CVP) is the key for a startup to be launched and foundation for a company to direct its business efforts. However, as of...
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Customer-perceived service wellbeing in a transformative framework: Research propositions in the area of health services
Customer-perceived service wellbeing (CPSW) refers to a positive response resulting from the experiential, relational, processual, and interactive...
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RGVCs—Theoretical Framework, Propositions and Cases Study
Against the background of economic globalization, the principal problem concerns how EMEs integrate into globalization and further influence the...
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Theory borrowing in emerging technology-oriented research contexts: on the example of blockchain technology
Contemporary contexts are mainly characterized by the properties of emerging technologies. In theory borrowing, the assumptions and reasoning...
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The psychology of online shop** cart abandonment: a scrutiny of the current research framework and building an improved model of the online shopper journey
About two-thirds of all online shop** carts get abandoned, costing e-tailers substantial lost sales. Over the last two decades, consumer...
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Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse
The Metaverse has the potential to form the next pervasive computing archetype that can transform many aspects of work and life at a societal level....
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Service productivity: a systematic review of a dispersed research area
The service productivity literature has grown remarkably over the last two decades and has gathered substantial knowledge. However, with the gradual...
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Low-Medium Level Problems
In this chapter, we present problems of a higher level than the problems of the previous chapter, although we continue with systems with a high...
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Introduction to Modeling Methodology
In this chapter, a summary of some relevant aspects of the methodology guiding the modeling of the 50 problems is given, noting all the references...
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Deep Learning in Higher Education: A Service-Dominant Logic Perspective
Higher education involves multiple actors participating in collaborative, deep-learning resource integration activities. From a Service-Dominant...
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Saying yes to mess: disorganization as an antecedent to dynamic capabilities
Modern businesses constantly operate in an environment filled with unpredictability. Such unpredictability and heightened dynamism require rapid...
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Management accounting and new product development: a systematic literature review and future research directions
This paper systematically reviews the existing literature at the crossroads of management accounting and new product development. At present, the...
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How Artificial Intelligence Affects Technological Innovations
This chapter investigates how artificial intelligence (AI) may impact technological innovation. It first defines what technological innovation...
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The long path to achieving green economy performance for micro small medium enterprise
Micro small medium enterprises (MSMEs) play an important role in a country's economy, so managers must try to run their business according to the...
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Market-Sensing Capabilities and Their Vital Importance in Firm Performance
This chapter, which is mainly based on (Forrest et al., to appear, Market-sensing capabilities, profitability within stagnant industries and crafting...
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Sustainable smart product-service systems: a causal logic framework for impact design
Digital technologies can elevate product-service systems (PSS) to smart PSS, which focus on performance rather than ownership and are considered a...
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Development of a framework for adopting Industry 4.0 integrated sustainable supply chain practices: ISM–MICMAC approach
Sustainable supply chain (SSC) practices are identified as the key solutions to deal with the rise in environmental issues, institutional pressures...
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Using Business Analytics for SME Business Model Transformation under Pandemic Time Pressure
The COVID-19 pandemic has had an unprecedented impact on many industry sectors, forcing many companies and particularly Small Medium Enterprises...
