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How brand coolness influences customers’ willingness to co-create? The mediating effect of customer inspiration and the moderating effect of customer interaction
Building brand coolness is widely used as a means of brand innovation and differentiation strategy, but its potential benefits have not been explored...
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Social Interaction and Digital Content Consumption
In this chapter, our attention shifts to the subject of digital content consumption. This chapter explores how social interaction influences users’...
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Research on Interaction Pattern of Virtual Team in Crisis Situation
In today’s society, various types of crisis events occur frequently. The advancement of technology and popularity of networking have made the spread...
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Spatial interaction and economic growth: a case of OECD countries
The Solow residual has presented an opportunity to researchers who have been attempting to explain the unexplained share of output. In pursuing this...
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Phenotropic Interaction in Smart Cities
Modern cities strive to achieve a balanced interplay between several stakeholders, forming complex sociotechnical systems. The concept of human smart...
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An interaction–immersion model in live streaming commerce: the moderating role of streamer attractiveness
With the proliferation of live streaming commerce, there is growing evidence that impulse buying within a live shop** context is occurring. In...
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Interaction between Fringe Benefits Values and VAT
The main objective of this study was to seek certainty regarding the interaction between the value-added tax (VAT) implications of fringe benefits...
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Strategic Interaction
Consider two takes on the Cold War, the first by actor and activist Rosanna Arquette in a 1985 TV interviewInterviews and the second in Robert...
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Optimising the Effect of Influencer Marketing: Exploring Consumers’ Interaction with Different Influencer Types on Instagram
Influencer types vary, with some more influential than others depending upon the industry context. Whilst some studies have explored the criteria of...
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Warmth or competence? Understanding voice shop** intentions from Human-AI interaction perspective
As increasing merchants launched AI chatbots based voice shop**, how to lead customers to embrace the emerging voice shop** channel is a key...
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A study on the factors influencing the consumption of virtual gifts on a live streaming platform based on virtual badges and user interaction
Multiplayer online games are currently the most popular type of game, with virtual gifts providing the main income support for online live-streaming...
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Future of Communication and Interaction
The effects of digitization can now be seen in almost all life areas—from avatars to mixed reality. Communication will continue to change in the...
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Recent advances in human–robot interaction: robophobia or synergy
Recent developments and general penetration of society by relations between robots and human beings generate multiple feelings, opinions, and...
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Interaction and Verisimilitude. How Narration Can Foster the Design Process
The role of narrative in the construction of an interaction design project is relevant since the very beginning of the discipline, when scholars in...
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The interaction of a size-dependent tax policy and financial frictions: evidence from a tax reform in Japan
AbstractThis study examines the effects of the interaction of a size-dependent tax policy that exempts firms whose stated capital is at or below a...
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Supporting Disaster Preparedness Through User-Centred Interaction Design in Immersive Environments
At a time when wildfires and severe floods are challenging human society in unprecedented ways, we examine how immersive virtual environments can be...
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Dynamics of Digital Content Contribution, Monetary Incentive, and Social Interaction
This chapter centers on the interplay between digital content contribution, monetary incentives, and social interaction. In particular, unlike Chap....
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Sentimental Interaction with Virtual Celebrities: An Assessment from Customer-Generated Content
Celebrity endorsement is undoubtedly an investment that can produce both good returns and bad losses. However, compared to the knowledge about human...
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ESG Default Risk Mitigation Effect: A Time-Sectorial Analysis
The integration of environmental, social, and governance (ESG) issues into risk-taking policies and firms’ strategic planning has become a topic of...
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