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The impact of social media branding and technology adoption on green tourism: the role of tourist behavior as a mediator in develo** countries post-COVID-19—context of Zimbabwe
Green tourism, social media branding and technology adoption have recently become the most powerful elements in the tourism world during and...
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Effect of Green Branding on Customers Green Consciousness Toward Green Technology
The study aims to test the impact of green branding on customers green consciousness toward green technology. The study population involves buyers...
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Place branding and sustainable development: a sco** review
Place branding is a multidisciplinary field of research and practice that plays an important role in sustainable development by stimulating economic...
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City branding as innovation for tourism development: systematic review of literature from 2011 to 2023
Tourism development benefits from harnessing the prospects of innovative city brands and motivates management scholars to postulate and investigate...
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Vernacular branding: sustaining city identity through vernacular architecture of indigenous villages
This qualitative research explores the intricate relationship between city branding and vernacular architecture within the context of indigenous...
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Branding a small state as an innovation business partner
Approximately 50 small countries depend on international cooperation for their survival as sovereign nations. This case study contributes to the...
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City branding, discourse and politics: a case study on Compassionate Louisville
Using the case of Louisville’s “Compassionate City” brand, the paper shows that city branding can produce discourses that can influence local...
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When place brand and place logo matches: VRIO applied to place branding
In an ever more interconnected global landscape, countries, regions, and cities leverage place branding as a means of remaining competitive. However,...
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Green Branding Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management
The book analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, family...
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Green Branding Implementations in Hard-Discount, Low-Cost Turkish Textile Brands
Turkey accords great importance to green branding strategies because of the European Union’s cohesion policy on the depletion of energy resources. In...
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Repositioning of city branding through promotional videos: the case of Ningbo
Promotional video of a city with its strengths in visual and audio impacts that crystallizes the history, culture and future of it is playing an ever...
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“My green heart”: an inclusive place branding process facilitated by Design Thinking
Today it is commonly known that the most effective place branding initiatives are those involving a wide range of place stakeholders. However, few...
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Polish Functional Urban Areas: fundamental barriers to place branding
What distinguishes Functional Urban Areas (FUAs) from other units is the fact that they consist of smaller municipalities that work together and,...
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Green Marketing and Entrepreneurship
This comprehensive book reveals the intricate interplay between entrepreneurship, strategy, and marketing management in the context of...
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Postcolonial Branding—From the Subcontinent. For All
We bridge ideas from brand myth-making and postcolonial theory to conceptualise ‘postcolonial branding’. Based on an analysis of the marketing...
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Promoting Sustainability in Africa Through Entrepreneurial Branding
Sustainable practices have gained much academic and practitioner attention. Nonetheless, our insight into how entrepreneurial branding could be...
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Literature Review on Energy Branding and Related Fields
This chapter introduces and examines the literature relevant to the topic of branding in the energy market. The first section centres on the energy...
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Can numbers tell the story? An investigation on the impact of three place branding and marketing campaigns 2003–2019 on the attraction of new residents to the Isle of Man
This study investigates the impact of three place branding and marketing campaigns conducted by the Isle of Man (IoM) government between 2003 and...
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From the perspective of local brand equity, how do citizens perceive green, creative and smart brand potential of future Hong Kong?
The Hong Kong SAR Government has implemented policies for building Hong Kong under the themes of a “green”, creative” and “smart” city, which are...
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What happens when a country bleeds soft power? Conceptualising ‘Negative Watch’: towards an epistemology for negative and adversarial place branding
This article contends that the classic public diplomacy model prioritising scholarly research on maximising soft power in the eyes of foreign publics...
