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Future of Entertainment
Entertainment of the future is a bright embodiment of science and inventions and fantasy and reality, which will plunge humanity into a new life. The...
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Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry
How does advertising affect supply and demand in the entertainment industry? Different advertising and distribution mechanisms and unique product...
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Turning the wheels of engagement: Evidence from entertainment live streaming
Influencers (e.g., live streamers) earn gratuities from engaging customers, a phenomenon that we label as engagement monetization. Although scholars...
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Korea’s Entertainment Industry: Lockdown as Opportunity for Technical Innovation
This chapter describes discrete technical and organizational changes toward wider global markets in the Korean Wave between 2020 and 2023. Many...
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Futuristic Approach of 5G in Marketing and Branding Through Entertainment
The fifth-generation wireless technology (5G) is gradually making its presence felt (Petroch, 2021). Though there is a long way to go before it...
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A bibliometric analysis of virtual influencers in the Web of Science
The role of virtual influencers has risen in popularity. However, the revisions on this are scarce and incomplete. In this framework, two main...
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Video Entertainment
Video entertainment was delivered to consumers via three different technologies. Satellite and cable broadcasters were declining rapidly while...
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Review of Consumer Engagement and Digital Entertainment on Over the Top Platforms
This book chapter tries to address the concept of Consumer engagement and subsequently review it systematically in the light of digital entertainment...
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A systematic literature review towards a conceptual framework for enablers and barriers of an enterprise data science strategy
While embracing digitalization that is further accentuated by the Covid-19 pandemic, the real business outcome is achieved through a robust and...
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Correction to: Relating entertainment features in screenplays to movie performance: an empirical investigation
In the original version of this article, there is a plus sign between
β mj betweenθ mj in Eq. 1. Instead it should have beenβ mj θ i . -
Entertainment Science Data Analytics and Practical Theory for Movies, Games, Books, and Music
The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that...
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The role of immersive technologies in cultural contexts: future challenges from the literature
Immersive technologies, including augmented reality, virtual reality, and mixed reality, are gaining popularity in the field of museums and cultural...
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Ludic Leadership: The Counter-Intuitive Case for Playing Games in the Life Science Industry
Leadership in the life science industry differs from leadership in other industries. We propose a ludic leadership framework that can benefit this...
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Technology Application in Tourism in Asia: Comprehensive Science Map** Analysis
Technology application in tourism new strategy (from now on referred to as the e-smart e-tourism strategy). To provide valuable insights into...
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Case 40 Netflix
Netflix Inc., the American subscription video on-demand over-the-top streaming service and production company, is based in Los Gatos, California. The...
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Digital Solutions for Media: Role of Pandemic and Sustainable Development of Depleting Industries
The pandemic has accelerated the adoption of digital media in the home. It allowed consumers to watch movies and TV shows on multiple screens. Many...
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Forget the “Nobody-Knows-Anything” Mantra: It’s Time for Entertainment Science!
When it comes to success for entertainment products, William Goldman famously quipped, “Nobody Knows Anything.” You’ve either got the gift—artistic...
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Metaverse-related perceptions and sentiments on Twitter: evidence from text mining and network analysis
The concept of the metaverse promises a cyber-social platform, a virtual space offering a new reality, new collaboration, and communication...
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Service Science Sustainability from the View of Asia Pacific
The service definition is changing throughout the times. Services were previously defined as work done by a person to benefit others, such as...
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Correction to: Entertainment Pricing Decisions
In the original version of the book, in chapter 14 (Entertainment Pricing Decisions) references on Page no. 745 and 783 are mentioned as “Managing...