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Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry
How does advertising affect supply and demand in the entertainment industry? Different advertising and distribution mechanisms and unique product...
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Turning the wheels of engagement: Evidence from entertainment live streaming
Influencers (e.g., live streamers) earn gratuities from engaging customers, a phenomenon that we label as engagement monetization. Although scholars...
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Ticket pricing for entertainment events under a dual-channel environment: a game-theoretical approach using uncertainty theory
The pricing of tickets is a crucial decision when managing entertainment events like concerts, operas, ballets, and theater performances. In this...
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Relating entertainment features in screenplays to movie performance: an empirical investigation
The performance of entertainment products depends on their ability to transport the audience into the narrative. Deriving entertainment features...
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Korea’s Entertainment Industry: Lockdown as Opportunity for Technical Innovation
This chapter describes discrete technical and organizational changes toward wider global markets in the Korean Wave between 2020 and 2023. Many...
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Technicolor Creative Studios: Pioneering Immersive Experiences in the Media and Entertainment Industry
In the ever-evolving landscapemedia and entertainment industry of immersive technologyimmersive technology/immersive technologies, the intersection...
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Futuristic Approach of 5G in Marketing and Branding Through Entertainment
The fifth-generation wireless technology (5G) is gradually making its presence felt (Petroch, 2021). Though there is a long way to go before it...
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Sense of Motion, eSports, and the Future of Entertainment
In this chapter, we check the sense of motion with the Nintendo, Moncler, and TikTok cases. We analyze the positioning of the iconic Nintendo Wii and...
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Dynamic Restructuring of Digital Media and Entertainment Sector: Role of Urbanization, Industrial Innovation, and Technological Evolution
The rapid emergence and evolution of the digital media industry have made it easy for people to consume information and services. From buying a...
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Filtering a beauty justification: the effect of filtered selfies on preferences for hedonic versus utilitarian products
Filtered selfies are prevalent on social media and are considered an effective way to project an ideal self. Built-in editing by beauty filters...
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How product complexity affects consumer adoption of new products: The role of feature heterogeneity and interrelatedness
Recent technological advancements allow companies to incorporate increasingly heterogeneous and interrelated features into their products, which...
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Too much of a good thing? High volumes of positive WOM can undermine adopters of new technology products
We explore how first-time adopters of complex new technology products are influenced by the volume of positive WOM that they receive prior to...
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AI in Media and Entertainment
This chapter explores AI for traditional media services (television broadcasting, radio broadcasting, journalism and print media, cinema and films,...
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Digitally Enhancing Existing Products
A little-known fact about digital innovation is that even with the most traditional products and services, a business can use digital technologies to...
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Modern-Day Gaming and the Role of FinTech Applications in Popularising Various Entertainment Platforms Across the World
Modern-day gaming companies are known for creating fully immersive experiences for their players. These companies are known for their innovation and...
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The Dual CR Responsibility of Media Companies: We Only Create Entertainment, Don’t We?
UFA has been making entertainment for more than 100 years, now for all broadcasters and platforms, daily and weekly series, movies, casting shows,...
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Entertainment Value in Pop-up Retailing: An Abstract
Retailing field is increasingly a competitive one. Brand differentiation through offering unique physical products and services is becoming more...
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Managing Global Expansion in the K-Pop Industry: Strategic Lessons from YG Entertainment
The last two decades have seen a dramatic rise in South Korean cultural exports, driven by the hallyu phenomenon, or Korean Wave, of increased global...
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Football Stadiums as Alternative Tourists’ Entertainment Points of Interest: The Perceptions of Managers and Local Authorities in the City of Patras
Football stadiums, especially those located in urban areas, host games of local and international tournaments, attracting fans to attend and express...