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Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry
How does advertising affect supply and demand in the entertainment industry? Different advertising and distribution mechanisms and unique product...
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Turning the wheels of engagement: Evidence from entertainment live streaming
Influencers (e.g., live streamers) earn gratuities from engaging customers, a phenomenon that we label as engagement monetization. Although scholars...
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Ticket pricing for entertainment events under a dual-channel environment: a game-theoretical approach using uncertainty theory
The pricing of tickets is a crucial decision when managing entertainment events like concerts, operas, ballets, and theater performances. In this...
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Relating entertainment features in screenplays to movie performance: an empirical investigation
The performance of entertainment products depends on their ability to transport the audience into the narrative. Deriving entertainment features...
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Korea’s Entertainment Industry: Lockdown as Opportunity for Technical Innovation
This chapter describes discrete technical and organizational changes toward wider global markets in the Korean Wave between 2020 and 2023. Many...
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Futuristic Approach of 5G in Marketing and Branding Through Entertainment
The fifth-generation wireless technology (5G) is gradually making its presence felt (Petroch, 2021). Though there is a long way to go before it...
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Dynamic Restructuring of Digital Media and Entertainment Sector: Role of Urbanization, Industrial Innovation, and Technological Evolution
The rapid emergence and evolution of the digital media industry have made it easy for people to consume information and services. From buying a...
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Emerging Trends for Resha** Digital Entertainment: Role of Demographics, Consumer, and Technological Innovations
The rise of digital media has started to transform the way people consume media. From reading a newspaper to watching smart TV, there are various...
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Sense of Motion, eSports, and the Future of Entertainment
In this chapter, we check the sense of motion with the Nintendo, Moncler, and TikTok cases. We analyze the positioning of the iconic Nintendo Wii and...
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International Distribution Management
Decisions on distribution management are of importance in international marketing in two respects: on the one hand, the success of internationally...
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AI in Media and Entertainment
This chapter explores AI for traditional media services (television broadcasting, radio broadcasting, journalism and print media, cinema and films,...
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Entertainment in Era of AI, Big Data & IoT
The Entertainment industry is witnessing the convergence of device, network, and platform. This chapter highlights and discusses services and...
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Managing Global Expansion in the K-Pop Industry: Strategic Lessons from YG Entertainment
The last two decades have seen a dramatic rise in South Korean cultural exports, driven by the hallyu phenomenon, or Korean Wave, of increased global...
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Consumer Engagement in Digital Entertainment: A Systematic Review
Since, the introduction of smartphone in 2000, the concept of consumer engagement has attracted the marketers over the globe. The smartphones are...
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Digital Solution for Entertainment: An Overview of Over the Top (OTT) and Digital Media
The rise of the over-the-top (OTT) and digital platforms is influenced by various factors. These include the increasing number of people consuming...
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Review of Consumer Engagement and Digital Entertainment on Over the Top Platforms
This book chapter tries to address the concept of Consumer engagement and subsequently review it systematically in the light of digital entertainment...
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Video Entertainment
Video entertainment was delivered to consumers via three different technologies. Satellite and cable broadcasters were declining rapidly while...
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Exploring live shop** dynamics: Insights from purchase intention using structural equation modelling
Live shop** is emerging as a prominent trend in marketing strategy. While it has reached an advanced stage of integration in Asian countries such...
