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Beware the community type: engagement and growth in core vs. open online communities
Entrepreneurs can benefit from the communities they build. Therefore, many entrepreneurs create online communities that allow self-selected...
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The impact of consumer personality and social network position on brand community engagement
This research establishes a significant interaction between network position and affective personality traits as they influence affective brand...
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Understanding dark side of online community engagement: an innovation resistance theory perspective
This study examines the dark side of online communities, especially barriers to customer engagement in online communities. A total of 301 responses...
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Marketing sustainable tourism and its policies through community engagement- An Indian context
Tourism and hospitality industry creates opportunities for the states to improve cultural exchange, economic growth, self-employment, and quality of...
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Community Engagement: Beyond These Walls—Boards and Social Innovation via Advocacy
The role of the board within the nonprofit is certainly key to its missionMission, vision, and ultimate sustainability. But a nonprofit’s Board of...
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The Scouts Movement Leadership in the Arab Society in Israel and Its Effect on Community Engagement of Its Members
The aim of the study is to explore the correlation between the leadership of the Arab Scout movement counsels and the community engagement of its...
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The influence of community engagement on seller opportunistic behaviors in e-commerce platform
Firms using e-commerce as platforms need to develop effective mechanisms to govern seller opportunism. This paper attempts to explore the effect of...
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Social Commerce in Emerging Markets and its Impact on Online Community Engagement
This study aims to build on the understanding of social commerce in the emerging markets and how it influences online community engagement. The...
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Social Capital, Community Engagement, and Corporate Social Responsibility
Lately trust, faith, credibility and fair norm of reciprocity and collaboration has received attention in economic analysis, specifically in...
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Social Capital, Community Engagement, and Corporate Social Responsibility
Lately trust, faith, credibility and fair norm of reciprocity and collaboration has received attention in economic analysis, specifically in...
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The effects of brand page characteristics on customer brand engagement: moderating roles of community involvement and comedy production contents
This research aims to investigate the impact of brand page characteristics (i.e., interactivity, content quality) on customer engagement....
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Consumer Engagement in an Online Brand Community
This chapter aims to explore consumer engagement in an online brand community. Consumer engagement includes cognitive, affective, and behavioral...
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Voting participation and engagement in blockchain-based fan tokens
This paper investigates the potential of blockchain-based fan tokens, a class of crypto asset that grants holders access to voting on club decisions...
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Customer engagement in firm-initiated and consumer-initiated online brand communities: an exploratory study
This study examines the difference between Facebook-based firm-initiated online brand communities (FIOBCs) and consumer-initiated online brand...
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A Framework of Environmental, Personal, and Behavioral Factors of Adult Learning in Online Communities of Practice
Adult learning is a complex phenomenon that takes place over an adult’s lifetime and is not limited to a particular age. It includes a set of...
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Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands
This research aims to investigate the impact of social media marketing activities (SMMa) on brand loyalty directly and through mediating variables...
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The engaged university delivering social innovation
This paper examines a programme initiated and managed by an entrepreneurial university in the United Kingdom (UK), aiming to foster the circular...
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Employee Engagement in Nonprofit Organizations Theory and Practice
This book untangles the theory and practice of employee engagement in nonprofit organizations. It examines the antecedents, dimensions, and...
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To what extent do universities’ formal and informal knowledge exchange activities interact: evidence from UK HE-BCI survey
Third Mission engagement has become a necessary vehicle to transfer science and knowledge from higher education institutions (HEIs) to society. An...