Search
Search Results
-
Intermediary Perception of Narcissistic and Humble CEO Traits
The media plays a key role in bridging information asymmetries between parties such as CEOs and third-party observers. However, current research...
-
The power of social media: effects of CEO tweets on stock performance
Twitter's massive data has been intensively explored in the stock market research in recent years as it allows researchers to relate investor...
-
Buffering and bridging: How firms manage the burden of celebrity
On the basis of the sociopolitical legitimacy perspective, we examine how firms respond to the celebrity pressure as well as the underlying...
-
CEO Narcissism and Internationalization by Indian Firms
This study investigates the impact of CEO narcissism on the internationalization of emerging market firms (EMFs) caused by the CEO’s propensity for...
-
Revenue implications of celebrities on Broadway theatre
Live entertainment revenue management practices depend upon understanding the most salient drivers of shifts in demand. Motivated by the increasing...
-
An exploratory study on perception of celebrity endorsement in public services advertising
An exploratory qualitative study was conducted to examine how young adults perceive the mechanism of creation and the influence of celebrity...
-
Revisiting the Effect of Internationalization on Firm Governance: A Replication and Extension Study
The idea that a firm’s degree of internationalization shapes its governance structure is a consequential phenomenon examined in strategic management...
-
Influencer Versus Celebrity Endorser Performance on Instagram
With the evolution of technology, social network sites become a new medium for consumers and marketing professionals. Instagram is one of the fastest...
-
Celebrity endorsements in emerging markets: Align endorsers with brands or with consumers?
This paper investigates country-of-origin (CO) effects as they relate to celebrity endorsements. Across multiple studies in emerging markets, the...
-
Achmad Zaky: Founder and CEO, Bukalapak
Indonesia has four unicorns—the most in any market in Southeast Asia. The first three are Traveloka, Tokopedia, and Gojek. The fourth...
-
See who I know! Addressing the liabilities of outsidership through status signaling
Status is an important intangible asset, yet when firms enter new countries, they lack standing in new social hierarchies as outsiders. Conventional...
-
Renting as a co** strategy: the effect of unethical product attributes on the choice between renting and buying
Consumers are often faced with a choice to rent or buy. Beyond the economic attributes such as price, limited research has examined how specific...
-
Building Iconic Luxury Brands, GenAI, and the Gift of Foresight
In this chapter, we study with Gucci how to turn trends into classics. We observe how luxury brands make the most of the human biochemical urge to...
-
European Fashion Companies and Chinese Social Media Influencers
European fashion companies – especially luxury ones – have been struggling to enter the Chinese market because of this market’s financial dimensions....
-
Brand activism as a marketing strategy: an integrative framework and research agenda
This paper offers an integrative conceptual framework to posit brand activism (BA) as an organisation-driven phenomenon pertaining to the strategic...
-
Brand passion: a systematic review and future research agenda
Consumers living in today's almost demystified world of consumption are constantly searching for new ways to add value to their lives. Consumption of...
-
Doing good, feeling good? corporate social responsibility and CEOs’ self-perceived status
This study examines how chief executive officers (CEOs) personally benefit from their firms’ corporate social responsibility (CSR) activities and the...
-
Organizations on stage: organizational research and the performing arts
Management and organization scholars have long been intrigued by the performing arts—music, theater, and dance—as a rich context for studying...
-
Creator: The Founder Path
The Founder path is populated by entrepreneurs who start ventures according to their vision, passion, and expertise, leveraging this into...