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Development of Gamified Guide System for Art Exhibition Using Augmented Reality Technology
In this project, we developed a gamified augmented reality (AR) guide system for an art exhibition. We combined GPS and AR technology to offer... -
Use of Augmented Reality Technology to Construct Narrative Gamified Museum Guide System
Augmented reality (AR) has recently become an integral technology in enhancing museum experiences and attracting younger visitors by using virtual... -
Bayesian networks as a guide to value stream map** for lean office implementation: a proposed framework
Bayesian networks (BNs) are recognized worldwide for their ability to work with reasoning involving uncertainty. BNs are formed by a directed acyclic...
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Beyond text: Marketing strategy in a world turned upside down
Analyzing unstructured text, e.g., online reviews and social media, has already made a major impact, yet a vast array of publicly available,...
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More than Happiness: A Stoic Guide to Human Flourishing
Stoicism is a school of ancient Greco-Roman philosophy whose influence has persisted to the present day. This exploratory chapter presents the... -
Intrapreneurship and technological innovation in optimizing qualitative research as evidenced at Infectious Diseases Institute, Uganda
BackgroundDiscrepancies between what is transcribed and the actual interview recordings were noticed in qualitative research reports. This study...
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Creating Social Value Through Problem-Based Learning: Using Podcasts in Business Education
This chapter presents how utilizing problem-based learning (PBL) enhanced by podcasts—audio files distributed periodically with varying thematic... -
Sound Design for Cinematic Virtual Reality: A State-of-the-Art Review
In the last decade, the rapid development of low-cost 360° cameras, Head Mounted Displays, smartphones, and open-source softwares have created new... -
Social-Sharing-Dienste
Für Destinationen, Hotels und Restaurants stellen Social-Sharing-Dienste eine gute Möglichkeit dar, um die eigene Dienstleistung multimedial... -
Social Media Analytics for Digital Entrepreneurs
Digitalisation has led entrepreneurs to undergo major changes. As a result, most newly created ideas and organisations are digital. Given that... -
Qualitative Research Methods in Health Services Research
Qualitative research offers a unique contribution to health research by providing the opportunity to gain detailed insight into real-life situations,... -
Assessment of corporate social responsibility practices in selected public libraries in South-West and North-Central, Nigeria
This study explored corporate social responsibility practices in selected public libraries in south-west and north-central Nigeria. The study adopts...
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Can TikTok Sound Enhance Tourism SMEs’ Engagement?
This study explores the role of sound and its interaction with marketer-generated content (MGC) (i.e., emotional, informational, transactional) in... -
The Temple of Brunello: Virtual Journeys to Enhance a Unique Product and Its Territory—Brunello di Montalcino Wine
In order to react to a period of uncertainty, consortiums and producers have had to find a proactive response to the pandemic, implementing... -
Can muted video advertising be as effective as video advertising with sound?
Video ads are often muted when seen in social media on a smartphone. This research compared video ads across three Muting conditions: (1) normal...
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More than Happiness: A Stoic Guide to Human Flourishing
Stoicism is a school of ancient Greco-Roman philosophy whose influence has persisted to the present day. This exploratory chapter presents the... -
Building the Full Data Awareness Capability of “Digital Twins”
The IT systems of the informatization era are essentially function-based, siloed, and enclosed, and can be used only by a small number of trained... -
File Formats and Settings
A good understanding of file formats and settings can make a huge difference to your audio quality. When working with clients, this is the number one... -
A user experience perspective on heritage tourism in the metaverse: Empirical evidence and design dilemmas for VR
The tourism industry will be shaped by the growth and development of the metaverse in the coming decades. Virtual reality (VR) will enable the...
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Enablers and inhibitors of digital startup evolution: a multi-case study of Swedish business incubators
Global advances in digital technology are facilitating corresponding rises in digital entrepreneurship and its startup manifestation. There are many...