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Introduction: Luxury Yachting—a Growing but Largely Unknown Industry
This chapter, Introduction, offers the rationale for writing this book highlighting the limited public knowledge on luxury yachting and the dearth of...
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Influencer-brand fit and brand dilution in China’s luxury market: the moderating role of self-concept clarity
As influencer marketing becomes increasingly popular among luxury brands, concerns have arisen regarding the selection of appropriate influencers to...
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COVID-19 Pandemic Business Innovations in Luxury Marketing: Building a Theoretical Toolbox
Successful luxury brands are reimagining their future marketing strategies with innovative solutions to thrive in a post-pandemic era. This analysis...
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Internationalization and Business Models of Luxury Fashion SMEs: Some Emerging Issues
The chapter discusses the six cases presented in Chaps. 5 and 6...
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The Internationalization of Luxury Fashion SMEs After a Path of Dimensional Growth
The chapter presents four cases of Italian luxury fashion SMEs that have undertaken dimensional growth and international expansion. Fabiana Filippi...
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Towards Circular Luxury Entrepreneurship: A Saudi Female Entrepreneur Perspective
This chapter aimed to assess the Saudi female fashion entrepreneurs’ understanding of the circular economy based on the Saudi Vision 2030 and...
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Management Response to Online Review: The Case of Hong Kong Luxury Hotels
Electronic word-of-mouth (eWOM) is regarded as crucial in business development. Given the intangible nature of tourism and hospitality products,...
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Ethical Consumption and Self-authenticity in a Second-hand Luxury Fashion Industry Online Platform: A Conceptual Model of Interpretation
In the ethical consumption literature, the process of buying and selling luxury second-hand products on the online peer-to-peer platforms has...
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Managing Pricing and Value of Luxury Brands
In this chapter it is discussed the main topics related to pricing, as how to define full‐pricing strategies, how to work properly with...
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Analysis of the impact of social network sites and eWOM marketing, considering the reinforcing dimensions of the concept of luxury, on tendency toward luxury brand
This study, with regard to new ways of marketing in today’s digital world, has tried to analyze and evaluate the impact of marketing through social...
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Sustainability Claims in the Luxury Beauty Industry: An Exploratory Study of Consumers’ Perceptions and Behaviour
Sustainability has been at the forefront of communication in the beauty industry; however, the luxury sector has remained relatively silent. This...
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Online Customer Engagement in the Aftermath of COVID-19: Opportunities for the Luxury Industry
The pandemic brought businesses to a standstill, and the luxury sector was no exception. In order to survive, business activities are digitalizing...
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Process Management and Operations for Luxury Brands
Managing processes has become an important part of marketing management, as its control can guarantee homogeneous high‐quality performance and...
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The Power of Neuromarketing: Taking Luxury Fashion Marketing in Southeast Asia Markets to a Whole New Level
In recent decades, a new branch of marketing called ‘neuromarketing’ has received considerable attention from both academics and marketers. It...
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Sustainable Luxury: An Evolving Narrative
The study of luxury as a business and commercial concern has grown significantly in the last ten years as new programmes, books and academic...
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Communication Strategies and Tools for Luxury Brands
This chapter presents the main concepts and specific characteristics of AdvertisingAdvertising, Sales promotionSales promotion, Events, Experiences...
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Visual Social Media Communication of Italian Luxury Hotels and the Pandemic: An AI-Assisted Content Analysis
This study analyses the visual social media communication of Italian 5-star hotel brands to investigate whether it has changed over the course of...
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Specialized Social Media (SSM) and Luxury Brands: An Abstract
Luxury brands are still slow to adopt digitalization and multi-faceted interactions at service encounters (Holmqvist et al., 2020; Tynan et al.,...
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Sustainability and Luxury Yachting: the Evolution of a New Sustainable Era
This chapter discusses different aspects of sustainability within the luxury yachting industry from the perspective of a luxury yachting...
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What can be done to address luxury counterfeiting? An integrative review of tactics and strategies
Luxury counterfeiting has received a great deal of interest from marketing academics and professionals. The present article presents a critical...
