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Governing public heritage assets with civil society: exploring the typologies of collaboration by the dominant actor
This paper addresses the societal challenge of sustainably managing cultural heritage, a topic of great relevance for the sustainability of societies...
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Public diplomacy through development assistance: China’s 10,000 Villages Project across Africa
In 2016, the rural setting of Saina village, Kajiado county in Kenya became the pilot testing ground for China’s project to provide access to...
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Academic engagement with industry: the role of research quality and experience
This work explores the role of university department characteristics in academic engagement with industry. In particular, we investigate the role...
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Promotion of urban tourism: insights into user engagement on social media
Interactions between tourism and social networks are among the most notable phenomena of recent times, generating new approaches, in terms of both...
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Understanding consumer engagement in online brand communities: An application of self-expansion theory
Despite a growing importance of consumer engagement on online brand communities (OBCs), empirically derived insights into its antecedents, dynamics...
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Employee Voice and Engagement: An Assessment of Greek Organisations
The concepts of employee voice and engagement have become significant areas of interest in both employment practice and research. Arguably, this...
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Enablers of a Circular Economy: A Strength-Based Stakeholder Engagement Approach
Recent circular economy research has emphasised that stakeholder engagement and mutual support of stakeholders are needed to implement the idea of a...
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Public diplomacy and nation branding in action: Swiss Embassy's participation in the Night of Museums Event in Warsaw
The article explores the public diplomacy (PD) and nation branding (NB) implications of the Swiss Embassy in Warsaw opening its premises to visitors...
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Terminology, AI bias, and the risks of current digital public diplomacy practices
The aim of this study was to demonstrate the relationship between artificial intelligence (AI) bias and digital public diplomacy based on terminology...
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Customer satisfaction with electronic public services: An 18 years of systematic literature review
Given the increase in technology-based services in the public sector, such as the use of web-based or mobile applications, understanding the levels...
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A Methodology for Participatory Stakeholder Engagement in Nature-Based Health Tourism
Participatory stakeholder engagement in strategy-making, for industries such as Nature-based Health Tourism (NHT), enhances the delivery of more...
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Centering gender in public diplomacy and nation branding: an invitation to reimagine the future of the field
Inspired by feminist thought, this special issue aims to disturb conventional ways of thinking about public diplomacy and nation branding as “soft...
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Strategic Changes Toward Engagement, Wellness, and Growth
Change is a fundamental element in all kinds of organizations that operate in dynamic contexts. In today’s world, every organization operates in a...
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Public marketing to face wicked problems: theoretical essay for conceptual model construction
This study aims to raise evidence of how the domain of public marketing can be a wicked problem instrument to deal with. The evolution of public...
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Public Affairs
Public Affairs ist auf den politischen Raum ausgerichtet. Hier geht es darum, Handlungsspielräume des Unternehmens im Einklang mit dem öffentlichen...
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The role of transformational leadership and institutional entrepreneurship in organizational change in Indian public organizations
Drawing on theories of transformational leadership and institutional entrepreneurship, this study explores the causal drivers that transformed a...
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Social media brand posts and customer engagement
Driving consumer brand engagement is essential for firms. With continual disruptions in traditional consumer brand communications and increased...
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Issues in defining and placing consumer brand engagement
The paper aims to identify the current positioning of consumer brand engagement (CBE) in marketing literature, thus filling a gap and contributing to...
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Assessment of corporate social responsibility practices in selected public libraries in South-West and North-Central, Nigeria
This study explored corporate social responsibility practices in selected public libraries in south-west and north-central Nigeria. The study adopts...