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Universities and start-up creation by Ph.D. graduates: the role of scientific and social capital of academic laboratories
This paper investigates how the characteristics of university laboratories influence the propensity of Ph.D. students to entrepreneurship, and thus,...
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How do tax compliance labels impact sharing platform consumers? An empirical study on the interplay of trust, moral, and intention to book
The platform economy has generated various new and highly successful business models. However, certain models facilitate tax evasion for service...
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May I have your attention, please? An investigation on opening effectiveness in e-mail marketing
Academic research has yet to provide a comprehensive view on how to capture individuals’ attention when a promotional e-mail reaches their inbox....
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A moderated model of artificial intelligence adoption in firms and its effects on their performance
Leveraging two prominent theories of technology adoption in firms, this study examines the organizational determinants of the adoption intensity of...
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Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations
Overstock reduction methods offer important marketing signals that may affect consumer brand perceptions. In particular, some overstock reduction...
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Are customer star ratings and sentiments aligned? A deep learning study of the customer service experience in tourism destinations
This study explores the consistency between star ratings and sentiments expressed in online reviews and how they relate to the different components...
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Marketers on board: The influence of marketing-experienced board members (MEBMs) on firm innovativeness inputs and the moderating roles of CEO job characteristics
Although fostering innovativeness has long been one of the most important concerns for marketing theory and practice, CEOs continue to identify the...
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Customer-centric influence of entrepreneurial marketing on business performance of hotels in Nigeria during the COVID-19 crisis
The ravaging COVID-19 pandemic has forced hotels in developed countries to adopt entrepreneurial marketing (EM) practices as a resilience strategy....
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Board of directors and earnings manipulation: evidence from regulatory change
The purpose of this paper is to examine the effect of the board of directors’ related clauses such as independence, female director, CEO Duality and...
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Why and when to launch new products during a recession: An empirical investigation of the U.K. FMCG industry and the U.S. automobile industry
Do new products launched during a recession perform better? Does the severity of the recession matter? Are products more successful when launched...
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Efficacy of the Net Promoter Score in predicting online MBA students' intentions to give back to their alma mater
The Net Promoter Score (NPS) is a popular tool for assessing for-profit organizations’ customer loyalty and future growth to assess customer loyalty...
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Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective
Moving into cloud computing represents a major marketing shift because it replaces on-premises offerings requiring large, up-front payments with...
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Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features
Artificial intelligence assistants (AIAs) such as Alexa are prevalent in consumers’ homes. Owing to their powerful artificial intelligence, consumers...
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Entity Matching: Matching Entities Between Multiple Data Sources
Entity matching is the approach of finding different records of the same real-world entity across single or multiple databases or data sources. In...
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Impact of dynamic capacities on the performance of food and beverage enterprises in Lagos, Nigeria
This study examined the impact of dynamic capacities on the performance of food and beverage enterprises in Lagos, Nigeria. The following...
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Der Einsatz von Datenbrillen in der Wartung: eine empirische Studie
Die Digitalisierung der Instandhaltungsbranche ist durch einen zunehmenden Grad der Mobilisierung von Technologien gekennzeichnet. Datenbrillen...
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Modelling the Service Experience Encounters Using User-Generated Content: A Text Mining Approach
Among services, the immense growth of Indian tourism in the last years has attracted the interest of practitioners, researchers, and governments....
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Does corporate social responsibility improve value-added intellectual capital efficiency in food and agribusiness firms in India?
This study empirically investigates the implications of corporate social responsibility (CSR) on the value-added intellectual capital efficiency of...
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Export development of Taiwanese food and beverage processing SMEs: A test of a DOI model
This study uses a diffusion of innovation framework to examine how small and medium-sized enterprises’ (SMEs’) export development is impacted by...
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Board caste diversity in Indian MNEs: The interplay of stakeholder norms and social embeddedness
Although stakeholder norms originating in developed economies influence firms’ board composition, including board diversity, less is known about...
