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Exploring the Impact of Blockchain Technology on Branding in the Luxury Spa Tourism Industry
In the world of luxury spa tourism, brands offer unique value propositions that make a spa different from all the others. Luxury spas should use...
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Heritage Communication on Social Media in the Luxury Brand Market: The 4-H Factors Framework
While developments in digital luxury brand communication have led to several studies about the motivation of digital users to engage with luxury...
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China’s anti-corruption campaign and stock returns of luxury goods firms
This paper uses the unexpected launch of the Chinese anti-corruption campaign in 2012 to study the stock market effects of political risk. Political...
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How Do Luxury Brands Utilize NFTs to Enhance Their Brand Image?
Non-fungible tokens (NFTs) have witnessed unprecedented dynamism over the recent years with only few luxury brands experimenting with the technology...
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Spotting the Right Positioning, Luxury Gifting, and the Sense of Colors
In this chapter, with the Porsche and Nespresso cases, we spot the true competitors and best place to be in the luxury market using the Positioning...
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The Internationalization of Luxury Fashion
The chapter examines the internationalization of luxury fashion companies in terms of entry and expansion into foreign markets. The chapter proposes...
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Considerations of luxury wine tourism experiences in the new world: three Waiheke Island vintners
This paper is based on an exploratory study and presents the unique perspectives of three award-winning vintners and their views of luxury wine...
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Luxury and Internationalization: Motives and Features
The chapter discusses the relationship between luxury and internationalization. In particular, the main features of luxury companies are outlined and...
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Has the Metaverse a Strategic or Operative Role in Luxury Fashion Brands’ Marketing?
Nowadays, the Metaverse is one the most discussed concepts as it could offer excellent opportunities to companies. Although the fully immersive and...
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From Disruption to Absorptive Capacity: The Life Cycle of Digital Marketing Innovation for Luxury Businesses
As Internet use increases and lifestyles begin to transform in various ways, consumers have become more aware of luxury hospitality, which was...
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Digital Transformation for Fashion and Luxury Brands Theory and Practice
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations,...
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Introduction: The Future of Luxury
In this chapter, we investigate the macro trends and market dynamics. This will give us an understanding of how changing customer expectations are...
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Sustainable Eco-luxury in the Scandinavian Context
This chapter approaches the concept of sustainable luxury through a consumer survey and a company case in Finland and aims to determine the...
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Consumers’ Attention to Luxury: The Past, the Present, and the Future Research Directions
Consumer attention plays a significant role in marketing. Despite the importance of understanding how to attract consumers’ attention, there is still...
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Art Infusion to Ιncrease Perceptions of Luxury: Ηow Global Brands Leverage on Acculturation to Global Consumer Culture
Luxury brands increasingly engage in art infusion in their marketing activities. While the positive outcomes these activities are linked to have been...
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Consumer self-reported and testosterone responses to advertising of luxury goods in social context
Despite the growing demand for luxury goods, there is limited understanding about how consumers respond to luxury-goods advertising and how viewing...
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The Credibility of Fashion and Luxury Companies’ Sustainability Reports and the Role of Gender Equality
The aim of this research consists of assessing the credibility of non-financial disclosures from companies in the fashion and luxury industries and...
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Understanding the Application of AI-enabled Chatbots in Luxury Fashion Retailing
In recent years, chatbots, also known as dialogue/conversational systems/agents, have gotten a lot of attention and have been widely used in the...
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Managing the Exclusivity of Luxury Service Experiences
Luxury services should offer consumers hedonic, extraordinary experiences. However, even the extraordinary risks becoming ordinary if consumed...
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Sustainable Luxury: A Framework for Meaning Through Value Congruence
Luxury and sustainability are two market segments that appear to offer opposing values. Consumer behaviour for both luxury and sustainable goods is...